spiderman costume
Worth a lookShows a sweet-spot price point ($38.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$38.78avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 5.7M searches
Competition
Great35%top-5 click share — an open shelf
Price range
Great$13.73–$118.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good651.04avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Bad6.8%return rate — above 6% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
56
Top-5 brand share
81%
Open market
16%
- Marvel30%
- Jazwares Costume Play28%
- VIARAND11%
- Jazwares8%
- NEWCOSPLAY4%
- HDYOS3%
- Open — no brand owns it (10 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marvel Unisex Child Kids 2-piece Snug-fit Cotton Pajama Set Spider Costume 6 US
Marvel$13.734.7★3,269 rev
Marvel Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)
Jazwares Costume Play$40.774.5★2,130 rev
Marvel Integrated Spider-Man Official Youth Deluxe Zentai Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings for Added Convenience (M)
Jazwares Costume Play$42.564.5★1,853 rev
VIARAND Hero Costume for Halloween - Stretch Spandex with Hidden Zippers & Detachable Mask (Red Adult-S(Height:59-63))
VIARAND$51.054.6★45 rev
Marvel Avengers Spider-Man Toddler Boys Cosplay Romper Spiderman 3T
Marvel$21.304.8★756 rev
Newest
by launch date
MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)
Jazwares Costume Play$40.5127 rev
MARVEL Spider-Man Official Youth Halloween Costume - Premium Printed Jumpsuit with Pull On Fabric Mask - S (5-7)
Jazwares Costume Play$21.234 rev
MARVEL Spider-Man Official Adult Men Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings (M)
Jazwares Costume Play$53.847 rev
MARVEL Spider-Man Official Adult Men Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings (L)
Jazwares Costume Play$53.897 rev
MARVEL Spider-Man Official Adult Men Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings (XL)
Jazwares Costume Play$53.687 rev
Trending
90-day click momentumMARVEL Spider-Man Official Adult Men Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings (L)
Jazwares Costume Play$53.893.8★
MARVEL Spider-Man Official Youth Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings - XS (4)
Jazwares Costume Play$40.514.7★
HDYOS Halloween Heroes Mens Jumpsuit 3D Print Bodysuit Headwear Mask for Adults (Blue Mens-XXL(Height:69-71Inch))
HDYOS$51.504.5★
MARVEL Spider-Man Official Adult Men Zentai Halloween Costume - Deluxe Two-Way Stretch Spandex with Invisible Zippers and Wrist Openings (M)
Jazwares Costume Play$53.843.8★
MARVEL Spider-Man Official Youth Halloween Costume - Premium Printed Jumpsuit with Pull On Fabric Mask - S (5-7)
Jazwares Costume Play$21.235.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 13.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate sizing and great quality”
“Amazing quality”
“affordable price”
“fabric has great stretch”
“As described”
“comfortable”
“Greatest gift”
“Durable and Loved”
“The material feels comfortable”
“It's not too heavy”
What buyers complain about
“It was huge”
“Cheap”
“Extremely disappointed that I was charged $44.00 for this item”
“Very cheap material”
“was clearly used”
“Literally broke within 5 minutes”
“The mask to this costume arrived looking much different than the photo”
“However the functionality of the mask hasnt been great”
“there was a very heavy odor of perfume/cologne”
“after a few days the stitching came undone”