Skip to content
40

spaulding womens cotton yoga pants

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 16Growth 16Conversion 12Competition 94Returns 12Price range 75Avg price 90Brand share 26Review moat 25Quality gap 68

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$20.94

avg listing price — sweet spot $15–$100

Price range

Great$7.27–$37.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,836.72

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 322K searches

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.1%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

65

Top-5 brand share

90%

Open market

9%

  • Jockey81%
  • THE GYM PEOPLE4%
  • G Gradual2%
  • Danskin2%
  • Stelle1%
  • no nonsense1%
  • Open — no brand owns it (18 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 100 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 18 weeks — -17.9% search growth over the last 90 days.
7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit like a glove”

Comfort-Overall16%

“Supper comfortable and fun to wear”

Soft Feel9%

“Buttery soft”

Quality-Overall7%

“Amazing quality”

Pockets/Compartments5%

“Love the Pockets”

Material Quality5%

“Good quality material”

Value For Money4%

“great value”

Exercise/Sports Suitability3%

“Great work out leggings”

Stretchability/Expandability/Elasticity2%

“Great stretch and material”

Thickness2%

“thin enough for summer”

What buyers complain about

Size-Overall15%

“Too short”

Material Quality7%

“not the material”

Thickness5%

“Thinner material”

Transparency5%

“Definitely see through”

Quality-Overall4%

“Poor quality”

Waist Fit3%

“Waist seems too small”

Stretchability/Expandability/Elasticity2%

“no stretch at all”

Advertised Vs Actual Product2%

“False advertisement”

Length2%

“unhappy with the length”

Comfort-Overall2%

“Not comfortable”

Top return reasons

Size-Overall38%
Waist Fit16%
Material Quality10%
Length7%
Inseam Fit4%
Thigh Fit4%
Thin3%
Hip Fit3%
Advertised Vs Actual Product2%
Transparency2%