Skip to content
53

softball visor

Worth a look

Shows demand growing +84.3% this quarter, but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 85Conversion 23Competition 83Returns 40Price range 70Avg price 83Brand share 49Review moat 53Quality gap 37

Growth

Great+84.3%

90-day search growth — must beat 0% to launch

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$18.13

avg listing price — sweet spot $15–$100

Price range

Good$6.87–$34.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,381.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay4.2%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$68K

$68K/yr · 202K searches

Competition

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

95

Top-5 brand share

76%

Open market

21%

  • Nike46%
  • adidas14%
  • OnWander8%
  • Under Armour4%
  • SUNMECI3%
  • Augusta Sportswear3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 59 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.3% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Comfortable, and Easy to Wear”

Size-Overall14%

“fits like a glove”

Weight Light11%

“Lightweight and comfortable”

Adjustability/Rotatability/Reclining6%

“Easily adjustable”

Quality-Overall6%

“* The quality feels sturdy”

Value For Money5%

“Good price”

Advertised Vs Actual Product4%

“as advertised”

Color4%

“I have several colors”

Breathability3%

“breathable”

Soft Feel2%

“It's soft and breathable”

What buyers complain about

Size-Overall22%

“Way too big”

Quality-Overall9%

“Very cheaply made”

Material Quality6%

“The material is not for me”

Strength6%

“Flimsy”

Shape/Style4%

“Not flattering at all”

Functionality-Overall3%

“this didnt work for me The band across the top irritated my forehead”

Wrinkles2%

“Comes with built in creases that don't confirm to the head”

Comfort-Overall2%

“Not the most comfortable to wear”

Adjustability/Rotatability/Reclining2%

“One small drawback is the adjustable drawstring sticking out slightly”

Stitch/Finish/Polish1%

“Ripped and poorly sewn”

Top return reasons

Size-Overall60%
Material Quality5%
Shape/Style5%
Advertised Vs Actual Product4%
Color4%
Quality-Overall4%
Length3%
Value For Money2%
Width2%
Strength1%