softball necklace
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$5.05–$57.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Review moat
Good799.12avg incumbent reviews — the moat a new listing must climb
Growth
Good+31.7%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 266K searches
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
90%
Open market
7%
- Kendra Scott43%
- Willtok31%
- MapofBeauty8%
- Midtatus4%
- HOOCAS4%
- EXPHAIN3%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$55.634.7★274 rev
Willtok Premium 18inch Baseball Necklace Sports Fan Necklaces Baseball Rope Tornado Necklace
Willtok$9.284.7★1,055 rev
Kendra Scott Softball Silver-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel
Kendra Scott$57.364.7★274 rev
MapofBeauty 18 Sport Braided Rope Tornado Necklace Pink/Black/White
MapofBeauty$5.384.7★3,890 rev
Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)
Willtok$9.224.7★526 rev
Newest
by launch date
Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (Softball Stitch 18 inch)
Willtok$9.471,055 rev
Beaded Baseball Necklace | Adjustable Sports Rope Chain with Baseball Cross Charm - Great Baseball Drip Gift for Players and Fans (Lt-Blue White Pink 18 inch)
HOOCAS$9.80109 rev
Willtok Premium Sport Baseball Necklaces for Outfit/Sport field Classic Design Baseball Necklace (softball yellow 20inch)
Willtok$9.22526 rev
Gnamy Softball Necklace Gifts for Teen Girls Dainty Cross Pendant Sport Accessories Valentines Religious Christian Birthday Jewelry Gifts for Women Her Mom Team Players Lovers Teens 8-12 Gold
Gnamy$14.61118 rev
VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom
VULETO$13.86131 rev
Trending
90-day click momentumWilltok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (Softball Stitch 18 inch)
Willtok$9.474.7★
Beaded Baseball Necklace | Adjustable Sports Rope Chain with Baseball Cross Charm - Great Baseball Drip Gift for Players and Fans (Lt-Blue White Pink 18 inch)
HOOCAS$9.804.6★
AUSGER Baseball Ice Collection Necklace for Boys Men Sparkly Elastic Bling Beaded Rhinestone Necklace Drip Gift for Girls Kids Players
AUSGER$9.604.6★
Willtok Premium 18inch Baseball Necklace w/Nylon Tri-Braided Rope Tornado Design (18 inch Red Black White)
Willtok$9.274.7★
Midtatus 18inch Baseball Necklace 12 Pack Team Gift for Baseball Funs Fashion Three Braided Titanium Tornado Rope Design with Muti - Color for Pick (18.1 Baseball - Seam)
Midtatus$25.804.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Necklace is beautifully made”
“Cute gift”
“So much cheaper than sold at tournaments”
“Colors are great”
“Super cute and durable”
“Easy fit”
“take it off without difficulty”
“As described”
“Perfect to sports”
“Favorite necklace”
What buyers complain about
“I worry it will break”
“Looks pretty cheap for the price paid”
“Blue is more navy than royal blue”
“The gold tarnishes real quick”
“Hard to fix hook”
“Hard to fix hook”
“Not worth it”
“a little stiff in the package”
“The clasp is kinda hard to work with, My son and I both had a hard time getting it open”