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socks 12-18 months boys

Skip it45/100

a small market ($68K/yr) — socks 12-18 months boys doesn't clear our bar today.

Market/yr

$68K

Growth (1y)

+130.7%

Products

33

Brands

20

was 20 a year ago

Sellers

25

Price range

$6.94–$17.66

Returns

2.3%

Rating

4.8★

45/100

Skip it

Scored 45/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
69
×0.30
Competition
68
×0.20
Quality gap
20
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 78 weeks — +130.7% year over year.
5K2KSpike '25Jan '25Apr '25Jul '25Oct '25Jan '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Competition

34%ZAPLES
  • ZAPLES34%
  • SPTRAMLE8%
  • JAKIDAR8%
  • GRPSKCOS7%
  • Infinno6%
  • Bearbay5%
  • Other (14 brands)31%

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them. 20 brands and 25 sellers compete here.

Brands

20 flat

was 20 a year ago

Sellers

25

Top 5 brand share

63%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 33 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fits great”

Quality-Overall15%

“These were actually good quality socks”

Comfort-Overall8%

“Comfy for my son”

Value For Money6%

“Good for the price”

Soft Feel6%

“The material is soft and comfortable,”

Color5%

“Color is accurate”

Durability4%

“durable material”

Ease Of Use3%

“Easy”

Stretchability/Expandability/Elasticity3%

“These are nice and stretchy”

Exercise/Sports Suitability3%

“My granddaughter can walk well in them”

What buyers complain about

Size-Overall38%

“Size runs small”

Thickness4%

“Thin”

Quality-Overall3%

“Bad quality”

Durability3%

“These wont last”

Gap/Hole2%

“It came with a hole”

Sweat Resistance2%

“I cant wear them without sock bc my toes get sweaty”

Feet Fit2%

“These wont stay on his feet”

Stretchability/Expandability/Elasticity2%

“Im not sure if they are too small or they need a better elastic at the top to keep them up”

Ease Of Use2%

“Also harder for baby to pull off than other socks”

Allergies2%

“is allergic to almost all materials”

Top return reasons

  • Size-Overall46%
  • Feet Fit27%
  • Length12%
  • Advertised Vs Actual Product2%
  • Material Quality2%
  • Width1%
  • Color1%
  • Quality-Overall1%
  • Thin1%
  • Value For Money1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.