soccer cleats
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$41.25avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 12.2M searches
Price range
Good$12.76–$131.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good980.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.3%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
314
Top-5 brand share
68%
Open market
25%
- adidas27%
- LSIDORYC16%
- HRJR10%
- Under Armour9%
- brooman6%
- PUMA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 382 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HRJR Kids Soccer Cleats Boys Girls Training Football Cleats Youth High-top Soccer Shoes for Little/Big Professional Athletic Outdoor Football Shoes White 4 Big Kid
HRJR$32.874.5★224 rev
Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)
Phenom Elite$96.904.7★158 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11
adidas$18.914.5★1,018 rev
brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(13 Black Blue)
brooman$36.754.7★6,207 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7
adidas$38.954.5★1,018 rev
Newest
by launch dateAdidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11
adidas$18.911,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7
adidas$38.951,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5
adidas$39.981,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 8
adidas$39.131,018 rev
adidas Unisex-Kids Goletto IX Laceless Firm Ground/Multi Ground Soccer White/Black/Lucid Lemon 3
adidas$27.18547 rev
Trending
90-day click momentum
PUMA Mens Attacanto Ii Firm GroundArtificial Ground Soccer Cleats - Black - Size 9 M
PUMA$26.971.0★
adidas Unisex F50 Hyperfast Club Firm Ground/Multi Ground Soccer Cleats Solar Turbo/Core Black/Gold Metallic Men 8 Medium Women 9 Medium
adidas$59.715.0★
Puma Mens ATTACANTO Firm Artificial Ground Soccer Cleat Heat Fire-Puma Black 11
PUMA$32.684.5★
FEETHING High-Top FG Soccer Cleats Long Studs for Men&Women Breathable Upper Ankle Support Arch Protection Training or Beginners Black Women 7/Men 5.5
FEETHING$35.694.8★
PUMA Mens Attacanto II Firm Artificial Ground Soccer Cleats Black-Glowing Red SS26 13 Attacanto Ii Fg/Ag
PUMA$30.684.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The shoes fit nicely”
“Quality shoes and I will recommend to others”
“Comfortable and sturdy”
“Good price”
“The shoe is very durable”
“Color is amazingly bright”
“Easy to put on”
“I did not slip at all”
“They work as advertised”
“I can walk”
What buyers complain about
“Run big”
“Fell Apart Immediately”
“Poor quality”
“Used”
“Uncomfortable for me”
“They look like a much more expensive cleat”
“Little tricky to get on”
“has a good fit it is worth it for 50 bucks it is very durable just very hard to clean very hard”
“afterwards my feet hurt”
“Very cheap material use just bought them a month 1/2 ago”