sobriety gifts for men
Skip itSoft demand (-15.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Good799.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$5.73–$24.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Market size
Okay$203K$203K/yr · 704K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
44
Top-5 brand share
70%
Open market
26%
- IELCJJ32%
- The Token Shop23%
- GSPY6%
- TOLOWOBK5%
- MilestoneMint4%
- Qiavor4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring
IELCJJ$9.894.7★432 rev
AA Coin Holder Keychain | Displays Both Sides of Sobriety Chips Medallions Recovery Coins and Tokens | Also Fits Apple Airtag | Waterproof Scratchproof Soft Silicone Key Ring (Black)
The Token Shop$6.934.7★2,177 rev
GSPY Smells Like Sobriety Candle - Sobriety Gifts for Women Men - 2 Year Anniversary 1 Year Sober Gifts Ideas - Funny Birthday Sober Celebration Recovery Proud of You Present for Her Him
GSPY$16.924.8★162 rev
TOLOWOBK Sobriety Gifts for Men Women Sober Anniversary Month & Year NA Recovery Addiction Gifts Alcoholics Anonymous Milestone AA Cards Beaded Bracelets Valentines Day Easter Christmas Gifts for Him
TOLOWOBK$15.284.4★379 rev
Qiavor Funny Sober Anniversary Card Sobriety Gift for Man Woman Staying Sober Card for Family Friends You Gave up One Thing and Gained Everything
Qiavor$6.424.7★39 rev
Newest
by launch dateQiavor Funny Sober Anniversary Card Sobriety Gift for Man Woman Staying Sober Card for Family Friends You Gave up One Thing and Gained Everything
Qiavor$6.4239 rev
Pinkunn 7 Pcs Sobriety Gifts Set for Men Women Addiction Recovery Gifts Include Sober Mug Candle Beaded Bracelets Leather Notebook with Pen Wish Card with Envelope Gift Box for Aa Alcoholics
Pinkunn$24.4517 rev
musaecoin Sobriety Gifts for Women Men 1 Year 2 Year Sober Gifts Best Sobriety Recovery Gift Sober Celebration Anniversary Proud of You Presents for Her - Handmade Lavender Scented Candle 7oz
musaecoin$14.1431 rev
Supoeguk Funny Sober Anniversary Card for Him Her Humor Sobriety Card for Men Women Sober Cards Gifts Way to Be A Quitter
Supoeguk$6.25109 rev
GSPY Smells Like Sobriety Candle - Sobriety Gifts for Women Men - 2 Year Anniversary 1 Year Sober Gifts Ideas - Funny Birthday Sober Celebration Recovery Proud of You Present for Her Him
GSPY$16.92162 rev
Trending
90-day click momentumIELCJJ Premium Leather Coin Holder - Handmade Sobriety AA Coins Chip Keychain - Displays Both Sides of Sober Token Medallion Pet Challenge Coin - Black Waterproof Scratchproof Soft PVC Key Ring
IELCJJ$9.894.7★
Qiavor Funny Sober Anniversary Card Sobriety Gift for Man Woman Staying Sober Card for Family Friends You Gave up One Thing and Gained Everything
Qiavor$6.424.7★
AA Coin Holder Keychain | Displays Both Sides of Sobriety Chips Medallions Recovery Coins and Tokens | Also Fits Apple Airtag | Waterproof Scratchproof Soft Silicone Key Ring (Black)
The Token Shop$6.934.7★
Supoeguk Funny Sober Anniversary Card for Him Her Humor Sobriety Card for Men Women Sober Cards Gifts Way to Be A Quitter
Supoeguk$6.254.9★
Sobriety Cards with Envelopes Sobriety Gifts for Women Men Stay Sober Card Sober Gifts for Women Men 1 Year Sobers Gift Ideas AA Addiction Recovery Gift Your Sobrietys is A Big Deal Card 1PCS
Paginafr$8.764.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These cards are nice quality”
“Funny gift”
“Looks exactly like photos”
“Great colors”
“Perfect fit”
“Great prices”
“Candle lasts a long time and the scent is so clean and smells great”
“Plus, it is in genuine leather, giving it durability as well as a bit more class”
“It is very durable”
“It is sturdy”
What buyers complain about
“It's kind of pricey byt it's real leather”
“not the cheapest around”
“Broke”
“The card itself is large”
“Cheap quality”
“as a gift the last thing I expected was him to open it”
“Snap opens too easily causing loss of coin”
“Will stretch out”
“Could smell better”
“Was disappointed that the cup handle was broken off”