slouchy beanies for women
Skip itSoft demand (-89.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.50–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Okay4.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,502.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 90K searches
Growth
Bad-89.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
82
Top-5 brand share
59%
Open market
36%
- Spyder16%
- FURTALK16%
- FISFET10%
- Carhartt9%
- PAGE ONE8%
- The North Face5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Womens Winter Beanie Hat Satin Lined Faux Fur Pom Pom Beanies Hat for Women Winter Warm Knit Hats Beige
FURTALK$13.944.6★3,146 rev
Beanies Women with Double Pom Pom Winter Hats for Women Cold Weather Warm Cable Knit Fleece Lined Cute Beanie Cap for Daily Use(Oatmeal)
FISFET$11.984.5★1,338 rev
Carhartt Womens Knit Pom-Pom Cuffed Beanie Black One Size
Carhartt$29.544.7★690 rev
FURTALK Winter Beanie Hats for Women Fleece Lined Pom Pom Knitted Warm Caps
FURTALK$14.774.7★2,748 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.804.0★53 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green
WDAIYEK$13.0429 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.8053 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.3553 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Black One Size
Spyder$17.4953 rev
Spyder Womens Chunky Knit Pom Pom Beanie with Ribbed Cuff Olive One Size
Spyder$34.697 rev
Trending
90-day click momentumSpyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.354.0★
FURTALK Womens Beanie Satin Lined Knitted Beanie with Pom Winter Hats for Women Pink
FURTALK$15.424.6★
Adidas Womens Pom Pom Beanie Knit Ballie Hat Standard Fit
adidas$16.684.6★
C.C Thick Cable Knit Faux Fuzzy Fur Pom Fleece Lined Skull Cap Cuff Beanie Beige/Ivory
C.C$23.324.8★
Skully Pom Pom Knit Hats Winter Warm Outdoor Fun Design Colorful Hats for Men and Women Recreational Novelty Beanie (Aloha (Fucshia)
CHOK.LIDS$15.024.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -89.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 51.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Good quality”
“Fits great”
“The material feels soft”
“Super comfortable”
“Color was perfect”
“As pictured”
“Soft fleece lining. no scratchy feel”
“Gift- well received”
“Cute style”
What buyers complain about
“smallish”
“lack of quality control with some uneven seams”
“Fell apart before I had a chance to wear it”
“it has not stretched much”
“Made out of plastic. polyester”
“not warm”
“now cant use it”
“The material is slightly itchy when it touches my forehead”
“Waste of money”
“If you fold it up enough to stay out of your eyes, the silk lining is exposed and looks silly”