slouchy beanie for men
Skip itSoft demand (-55.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Price range
Good$6.99–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Review moat
Bad6,371.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 182K searches
Growth
Bad-55.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
64
Top-5 brand share
40%
Open market
56%
- Vgogfly11%
- BEVTEE9%
- Revony8%
- TOP-EX7%
- Tough Headwear6%
- CHARM4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.404.4★143 rev
Vgogfly Slouchy Beanie for Men Winter Hats for Guys Cool Beanies Mens Lined Knit Warm Thick Skully Stocking Binie Hat Black/Dark Grey
Vgogfly$11.834.7★9,106 rev
Warm Slouchy Beanie Hat - Deliciously Soft Daily Beanie in Fine Knit Black One Size
Revony$16.804.4★5,081 rev
FORBUSITE Mens Slouchy Long Oversized Beanie Hat Black Knit Cap for Summer Winter
FORBUSITE$14.944.5★6,124 rev
Century Star Cotton Slouchy Beanie Hat Stretch Hip-Hop Warm Skull Caps Unisex Baggy Lightweight Beanie for Women 01 Black One Size
Century Star$8.014.5★2,936 rev
Newest
by launch date
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Black L
ROYBENS$10.1040 rev
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.9340 rev
LONGLONG 2 Pack Summer Beanies - Lightweight Breathable Cooling Skull Caps for Women Men Sports & Daily Wear
LONGLONG$14.4146 rev
Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Black
Simapu$13.0132 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.8050 rev
Trending
90-day click momentumLONGLONG 2 Pack Summer Beanies - Lightweight Breathable Cooling Skull Caps for Women Men Sports & Daily Wear
LONGLONG$14.414.2★
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.423.9★
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Black L
ROYBENS$10.104.5★
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.934.5★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Cute and warm”
“really well made”
“comfortable to wear”
“Material is durable”
“Great value”
“Beautiful colors”
“Extremely Soft”
“Good lightweight toppers”
“As advertised”
What buyers complain about
“Extremely big”
“Okay, elastic band could be better”
“Thinner than expected”
“Didnt look like the picture”
“This is not quality”
“Yuk material”
“poor workmanship of stitches”
“expensive”
“Wish they had more colors”
“the were all peeling after one wash”