slouchy beanie
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$7.65–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 6% kills the launch gate
Review moat
Okay3,735.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 219K searches
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
49
Top-5 brand share
39%
Open market
56%
- Century Star10%
- BEVTEE9%
- Revony8%
- FURTALK6%
- REDESS6%
- JarseHera5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 70 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.404.4★143 rev
Century Star Cotton Slouchy Beanie Hat Stretch Hip-Hop Warm Skull Caps Unisex Baggy Lightweight Beanie for Women 01 Black One Size
Century Star$8.014.5★2,936 rev
Warm Slouchy Beanie Hat - Deliciously Soft Daily Beanie in Fine Knit Black One Size
Revony$16.804.4★5,081 rev
REDESS Beanie Hat for Men and Women Winter Warm Hats Knit Slouchy Thick Skull Cap
REDESS$9.504.7★28,522 rev
FURTALK Slouchy Beanies for Women Winter Hats Soft Warm Beanie Hat Ladies Knitting Skull Beanies
FURTALK$12.894.4★1,376 rev
Newest
by launch date
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.9340 rev
choshion 100% Cotton Lightweight Summer Hats for Women Men Ultra Thin Slouchy Beanie Hat Oversizes T-Shirt Beanies Chemo Cap
choshion$9.9151 rev
Simapu 100% Cotton Summer Beanie for Men Women Thin Soft Slouchy Beanies Lightweight Chemo Cap Oversizes Daily Hat Headwear M
Simapu$9.9422 rev
Simapu 100% Cotton Thin Beanie Hat for Men Women - Lightweight Breathable Knit Slouchy Beanie Cuffed Chemo Skull Cap Black
Simapu$13.0132 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.8050 rev
Trending
90-day click momentumSimapu 100% Cotton Summer Beanie for Men Women Thin Soft Slouchy Beanies Lightweight Chemo Cap Oversizes Daily Hat Headwear M
Simapu$9.944.5★
choshion 100% Cotton Lightweight Summer Hats for Women Men Ultra Thin Slouchy Beanie Hat Oversizes T-Shirt Beanies Chemo Cap
choshion$9.914.2★
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.934.5★
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.803.9★
CHARM Mens Organic Cotton Beanie - Womens Slouchy Knit Hat Made in Japan Black M
CHARM$23.064.2★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -57.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It is WARM”
“fits exactly as it should”
“So comfortable”
“Theyre well made”
“keeps my hair smooth”
“Great neutral colors”
“Money well spent”
“Material is durable”
“Good lightweight toppers”
“Just what I needed”
What buyers complain about
“Extremely big”
“Poor quality”
“Thin with little slouch”
“looked stretched out”
“it's very deceiving from the pictures shown”
“Not as warm”
“Horrible quality material”
“.Not much of a hand at sewing”
“Shape was not universally flattering”
“The satin lining always shows”