slouch beanie
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Good$8.06–$32.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 6% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,758.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 208K searches
Growth
Bad-74.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
135
Top-5 brand share
80%
Open market
19%
- Columbia63%
- Spyder8%
- choshion3%
- The North Face3%
- Carhartt3%
- vidsel2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 101 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Whirlibird Watch Cap Beanie Black/White One Size
Columbia$15.224.6★11,489 rev
Columbia Mens Watch Cap Black/Black One Size
Columbia$17.484.7★6,857 rev
Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size
Columbia$15.274.8★3,075 rev
Columbia Unisex Lost Lager II Beanie Stone Green One Size
Columbia$19.304.5★310 rev
Columbia Unisex Whirlibird Cuffed Beanie Black/Graphite Marled/Logo One Size
Columbia$15.664.8★3,075 rev
Newest
by launch date
choshion Thin 100% Cotton Fine-Knit Beanie Hat-Lightweight Ultra Soft Slouchy Daily Cuffed Beanies Hats Chemo Skull Cap
choshion$11.7535 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
Columbia Unisex Bora Bora Booney Grill One Size
Columbia$22.171,171 rev
100% Cotton No Cuff Beanie Hat for Men Women Cuffless Soft Warm Unisex Ribbed Knit Winter Fisherman Skull Cap Black
ROYBENS$12.7452 rev
choshion 100% Cotton Beanie Hat Cuffless Beanies Warm Knit Winter Skull Cap Unisex Soft Fisherman Hats for Women Men
choshion$12.2247 rev
Trending
90-day click momentumColumbia Unisex Bora Bora Booney Grill One Size
Columbia$22.174.6★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
The Hat Depot Kids Cuffed Beanie Knit Stripe Pom Winter Hat (Navy/Gray 2-5yrs)
The Hat Depot$11.994.7★
Spyder Mens Fleece Lined Cuff Logo Beanie Khaki One Size
Spyder$15.484.6★
Spyder Mens Fleece Lined Cuff Logo Beanie Pewter One Size
Spyder$16.724.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 18.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Toasty warm”
“not too tight”
“Excellent product”
“Comfortable to wear”
“Fair price”
“Good Material”
“It's very soft”
“Exactly as advertised”
“lightweight, which is nice,”
“The colors are neutral”
What buyers complain about
“HUGE SIZE”
“Poor quality”
“* Not thick enough for extreme cold alone”
“This hat is not warm at all”
“This is was a used product”
“A lot of seams that make them a little uncomfortable”
“has a breakin period”
“had a chemical type smell”
“very expensive”
“One of the caps has a hole in the top”