skully cap for men
Skip itSoft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.35avg listing price — sweet spot $15–$100
Price range
Great$6.86–$82.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$178K$178K/yr · 566K searches
Review moat
Okay3,553.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.0%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
48
Top-5 brand share
77%
Open market
20%
- Arc'teryx58%
- Oakley6%
- Pooyikoi4%
- Taowave4%
- SENMAY4%
- The North Face3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size
Arc'teryx$58.204.6★150 rev
Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size
Arc'teryx$59.274.5★24 rev
Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Moondrop/Mallow One Size
Arc'teryx$58.415.0★3 rev
Oakley Mens Tactical Beanie Worn Olive One Size
Oakley$28.494.7★315 rev
Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black
Pooyikoi$8.064.5★916 rev
Newest
by launch date
Arcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium
Arc'teryx$80.0219 rev
Oakley Mens Ellipse Graphic Beanie Black/Grey One Size
Beanies$45.281 rev
Landscape Beanie Ice Blue
Tilley$35.421 rev
Arcteryx Ribbed Toque | Warm Wool-Blend Toque for Winter Hiking | Mars/Dynasty One Size
Arc'teryx$62.036 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
Trending
90-day click momentumArcteryx Sinsolo Bucket Hat Unisex | Ultralight Breathable Hiking Bucket Hat | Dark Stratus Small Medium
Arc'teryx$80.024.3★
Arcteryx Silex Cap Unisex 24K Black Large/X-Large
Arc'teryx$58.535.0★
Arcteryx Sinsolo Bandana Unisex | For Sun Conscious Climbers Hikers and Runners | Mantis One Size
Arc'teryx$39.355.0★
Arcteryx Sinsola Shade Hat Unisex | Light Breathable Wide Brim Hiking Hat | Habitat Small Medium
Arc'teryx$82.454.5★
Arcteryx Silex Cap Unisex | Lightweight Durable Cap with a Relaxed Fit | Forage Large X-Large
Arc'teryx$51.015.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 16.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Fits good”
“Amazing quality”
“Comfortable”
“Good price”
“Lightweight beanie”
“the material is nice and soft”
“the color was very cute”
“As advertised”
“Comofortable and soft, easy to wash”
What buyers complain about
“runs a bit small”
“Could be Lower quality”
“Could have been cheaper”
“not very thick”
“its way too long”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“I wanted the grey one”
“Didn't happen the one I received was tight and uncomfortable”
“stinky”
“the fabric started to become pilly”