skull earrings
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good530.38avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 6% kills the launch gate
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Good$4.53–$33.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 205K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
30
Top-5 brand share
56%
Open market
37%
- BONSNY19%
- Betsey Johnson11%
- PUNKYOUTH9%
- FLYUN8%
- PINK TOWN8%
- EVBEA7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift
BONSNY$5.944.4★366 rev
FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)
FLYUN$19.754.5★678 rev
Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)
PINK TOWN$6.714.5★124 rev
EVBEA Cute Skull Studs Women Gothic Cool Skeleton Jewelry Candy Earrings for Women (203 pl)
EVBEA$9.794.4★631 rev
Betsey Johnson Womens Evil Eye Linear Earrings
Betsey Johnson$33.864.6★507 rev
Newest
by launch date
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$30.457 rev
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$29.207 rev
PUNKYOUTH Gothic Stag Skull Earrings 18G Antler Deer Drop Hoop Earrings for Women Men Christmas Punk Style Alternative Earring Jewelry with 925 Silver Post
PUNKYOUTH$29.719 rev
Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold
Aissmmeio$4.533 rev
Halloween Earrings Skeleton Skull Dangle BOO Ghost Witch Tassel Terror Knife Earrings (Skull)
EFANFLO$5.52191 rev
Trending
90-day click momentumPUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$30.454.4★
PUNKYOUTH Gothic Punk Skull Hoop Earrings 18G 1mm Piercing Jewelry Vintage Cool Biker Rock Skeleton Bone Mismatched Sun Moon Huggie Dangle For Women Men Statement Daily Wear Gift Accessories
PUNKYOUTH$29.204.4★
Betsey Johnson Womens Evil Eye Linear Earrings
Betsey Johnson$33.864.6★
Aissmmeio Punk Cute Skull Studs Womens Gothic Cool Statement Skeleton Jewelry Candy Skull Earrings Halloween Jewelry 1 pair -rose gold
Aissmmeio$4.535.0★
FLYUN 6Pairs Easter Skull Mens Earrings for Men Flat Back Faux Fake Gauges Earring 10MM Jewelry Studs with Screw Backs (Black)
FLYUN$19.754.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 6.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice, solid construction and love the variety”
“They fit perfect”
“are easy to use”
“Nice value”
“Not too heavy”
“just as discribed”
“They are very durable”
“Cute and sturdy”
“Colorful and unique”
“Super comfortable”
What buyers complain about
“Too small”
“They actually look heavier than they are”
“Poorly designed clasps”
“cheap”
“they stick straight out from the post instead of laying flat against the ear”
“It wasnt what was listed on the description”
“only one is useful”
“most of them broke :/ only good for short times”
“Hard pass”
“I have issues with a lot of earrings due to being allergic to nickel”