skull beanie
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Good$6.05–$35.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,675.46avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 110K searches
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
107
Top-5 brand share
49%
Open market
46%
- Rock Off officially licensed products21%
- Headshion9%
- THINDUST7%
- Fingertip WD6%
- Hot Leathers5%
- QINGLONGLIN5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 65 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Cotton Skull Caps Beanie Sleeping Hats for Men Women 2-Pack Black
Headshion$8.494.4★11,799 rev
Rock Off officially licensed products Mens Slipknot 9 Point Star Baseball Cap One Size Charcoal Grey
Rock Off officially licensed products$24.014.6★53 rev
Rock Off officially licensed products Mens Slipknot Tribal S Baseball Cap One Size Black
Rock Off officially licensed products$24.064.8★44 rev
Fingertip WD 2 Pack Halloween Skull Knit Beanie Hats for Men Women Embroidered Finger Bone Cuffed Winter Hat for Birthday Skeleton Gifts
Fingertip WD$10.544.9★63 rev
Hot Leathers KHB1036-13404 Ancient Skulls Knit Cap (Black One Size)
Hot Leathers$13.944.5★333 rev
Newest
by launch date
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.7150 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.4250 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.8050 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.6550 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
Trending
90-day click momentumTHINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.653.9★
BEIQIEMWONG Skull Beanie Hat Slouchy Knitted Cap for Adults Men Women Skull Hat Cancer Chemo Headwear Gift Jogging Cycling Warm Cap
BEIQIEMWONG$9.984.2★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.034.6★
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.423.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.7% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like glove”
“Warm hat”
“Amazing quality”
“Very good and comfortable purchase”
“Soft material”
“Great value”
“Good lightweight toppers”
“As advertised”
“Plus my head stays well-ventilated”
“Soft, comfortable”
What buyers complain about
“Too short”
“Poor quality”
“kind of thick”
“now the stitching is uneven”
“Not comfortable at all”
“Material is very cheap”
“Not like the pictures”
“Could have been cheaper”
“Light colors would be better in the sun”
“Used. Product came used. Covered in hair and fuzz right out of the box.”