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53

skims shorts

Worth a look

Shows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Market size 13Growth 51Conversion 11Competition 92Returns 13Price range 84Avg price 91Brand share 90Review moat 24Quality gap 85

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$21.29

avg listing price — sweet spot $15–$100

Brand share

Great45%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.90–$76.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,243.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$53K

$53K/yr · 278K searches

Returns

Bad8.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

56

Top-5 brand share

45%

Open market

51%

  • Ewedoos14%
  • Generic13%
  • Deedlite7%
  • Menglihualuo7%
  • Shamonaty4%
  • DUOL COOS4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 90 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit like a glove”

Comfort-Overall16%

“And comfortable”

Soft Feel10%

“Buttery soft”

Quality-Overall7%

“Great Quality at Discounted Price”

Pockets/Compartments4%

“Love the Pockets”

Material Quality4%

“Excellent material”

Compression3%

“Comfortable compression”

Exercise/Sports Suitability3%

“Decent workout leggings”

Value For Money3%

“Great value for the money”

Thickness3%

“they are thicker material”

What buyers complain about

Size-Overall13%

“Too long”

Material Quality6%

“Horrible material”

Compression5%

“Lacking compression”

Quality-Overall5%

“Very cheaply made”

Thickness4%

“The fabric just isn't thick”

Transparency3%

“you can see through them just standing up”

Waist Fit3%

“Tight waist”

Product Condition2%

“Came in used”

Advertised Vs Actual Product2%

“Misleading description”

Pilling/Linting2%

“Now, a few washes in, theyre pilling”

Top return reasons

Size-Overall34%
Waist Fit20%
Material Quality9%
Length6%
Inseam Fit4%
Thin3%
Thigh Fit3%
Hip Fit2%
Advertised Vs Actual Product2%
Compression2%