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skims

Worth a look70/100

skims shows a fragmented shelf (top 5 take 9% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market/yr

$1.1M

Growth (1y)

+408.2%

Products

386

Brands

133

was 140 a year ago

Sellers

144

Price range

$2.42–$38.00

Returns

2.5%

Rating

4.6★

70/100

Worth a look

Scores 70/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.

Market sizeGrowthCompetitionQuality gapReturns
Market size
35
×0.30
Growth
93
×0.30
Competition
100
×0.20
Quality gap
32
×0.10
Returns
80
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +408.2% year over year.
751K375KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 2.8×

Competition

11%The Children's Place
  • The Children's Place11%
  • Amazon Essentials10%
  • Voxikodex4%
  • Simple Joys by Carter's4%
  • RoseSeek3%
  • Fernvia3%
  • Other (127 brands)65%

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen. 133 brands and 144 sellers compete here.

Brands

133 falling

was 140 a year ago

Sellers

144

Top 5 brand share

33%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 386 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“not too tight”

Quality-Overall13%

“Adorable and quality”

Comfort-Overall9%

“Comfortable to wear”

Soft Feel8%

“The material is soft”

Color6%

“vibrant color”

Value For Money6%

“Excellent Value”

Material Quality4%

“Good material”

Ease Of Use2%

“It was super easy to apply”

Gifting Purpose2%

“Great gift”

Shape/Style2%

“the style is flattering”

What buyers complain about

Size-Overall23%

“very short”

Quality-Overall9%

“Not high quality as expected for the price”

Material Quality5%

“thin cheap material”

Advertised Vs Actual Product5%

“false advertising”

Thickness4%

“its pretty thick”

Color4%

“Not enough color”

Durability2%

“broken after 2 months”

Value For Money2%

“Waste of money”

Shrinkage Resistance2%

“shrinks easily”

Strap/String Quality2%

“Straps break easily”

Top return reasons

  • Size-Overall58%
  • Length8%
  • Waist Fit7%
  • Material Quality5%
  • Chest Fit3%
  • Advertised Vs Actual Product3%
  • Thin2%
  • Inseam Fit2%
  • Quality-Overall2%
  • Color1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.