ski lock
Skip itSoft demand (-81.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Good$8.44–$32.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,412.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 178K searches
Growth
Bad-81.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
56
Top-5 brand share
63%
Open market
30%
- Bosvision22%
- Lewis N. Clark19%
- Dakine9%
- TOKCKYBL7%
- QWORK6%
- Master Lock6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosvision Ultra-Secure 4-Digit Combination Lock with 3 Feet Retractable Cable for Bike Ski Snowboard and StrollerOrange
Bosvision$17.234.2★2,791 rev
Lewis N. Clark Cable Luggage Lock | TSA Approved | Travel Or Bike Lock | Set Your Own Combination | 30-inch Retractable Steel Cable | Green
Lewis N. Clark$11.674.2★4,304 rev
Dakine Cool Lock - Castlerock
Dakine$22.674.5★16 rev
TOKCKYBL 4-Digit Combination Lock with 27.5 Inch Quickly Retractable Steel Cables - Keyless Security for Bike Helmet Ski Snowboard Stroller Luggage Door Gate Fences Backpack & More
TOKCKYBL$12.663.5★79 rev
Bosvision Ultra-Secure 4-digit Combination Lock with 3 Feet Retractable Cable for Bike Ski Snowboard and Stroller
Bosvision$17.214.2★2,791 rev
Newest
by launch date
UP Security Small Retractable Cable Lock with Code 4 Digit Combination Lock Outdoor Travel Essentials for Ski Snowboard Luggage Suitcase Motorcycle Helmet Kids Bike Stroller Anti Theft 2-Pack
UP Security$14.6640 rev
Forge TSA Approved Luggage Locks 4 Digit Combination TSA Travel Locks with TSA008 Open Alert Indicator Zinc Alloy Body for Luggage Suitcase Backpack and More. 1 15 Cable Locks.
Forge$9.731,353 rev
Dakine Cool Lock - Castlerock
Dakine$22.6716 rev
Dakine Micro Lock - Castlerock
Dakine$17.67122 rev
TOKCKYBL 4-Digit Combination Lock with 27.5 Inch Quickly Retractable Steel Cables - Keyless Security for Bike Helmet Ski Snowboard Stroller Luggage Door Gate Fences Backpack & More
TOKCKYBL$12.6679 rev
Trending
90-day click momentum
ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)
ClutchLoop$29.534.2★
Forge TSA Approved Luggage Locks 4 Digit Combination TSA Travel Locks with TSA008 Open Alert Indicator Zinc Alloy Body for Luggage Suitcase Backpack and More. 1 15 Cable Locks.
Forge$9.734.7★
2 Pack Adjustable Combination Lock Flexible Retractable Steel Locking Cable Trail Camera 6.6ft Long Cable Lock for Luggage Suitcase Helmet Black
Ayifan$32.814.0★
ROCKBROS Motorcycle Helmet Lock - 4 Digit Retractable Cable Lock for Bike Stroller Luggage
ROCKBROS$14.504.5★
Loradar Retractable Cable Lock with Cable Tethers Customizable Cable Tether Stop Lost of Conference All Kinds Adapters and Safety Lock for All Kinds of Exhibits Such As Earphone. Glasses Watches.
Ginfirm$10.824.4★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -81.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 20.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to lock and unlock”
“Ease of use”
“Well-made and easy to use”
“This is exactly what I needed”
“Great deal”
“Nice and strong”
“Fits perfectly”
“Keeps you phone safe and secure, on your person”
“Works great”
“appears durable”
What buyers complain about
“Broke quickly”
“it feels very low quality”
“no instructions”
“Not effective”
“Not an easy fit”
“Defective Lock”
“Kinda flimsy and can easily be snapped”
“heavier”
“It's a little pricey”
“The combination of otterbox case plus the loop makes charging challenging”