shungite necklace
Worth a lookShows a thin review moat (189 avg reviews), but a small market ($21K/yr) keeps it on the watch list.
Review moat
Great188.65avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Price range
Great$6.49–$48.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 6% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 44K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
24
Top-5 brand share
72%
Open market
22%
- Karelian Heritage25%
- A&M GEMS & JEWELS14%
- SHUNGITE TOLVU14%
- LWQCHW10%
- Amazing Gemstone10%
- CHYIFSHIYM6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry
A&M GEMS & JEWELS$28.345.0★3 rev
Karelian Heritage Shungite Protection Necklace Round Pendant Blocker Stone from Karelia Authentic Shungite Jewelry Amulet Defender Shield Quantum Chakra Healing Necklace
Karelian Heritage$14.374.4★471 rev
Shungite Pendant Vitality - Made of Authentic black Russian shungite stone - Handmade - TOLVU
SHUNGITE TOLVU$9.874.4★206 rev
Amazing Gemstone Orgone Pendant with Shungite Crystal and Chakra Metatron Cube - Natural Healing Pendant Necklace for Women Men
Amazing Gemstone$11.754.1★116 rev
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Moonstone)
Karelian Heritage$22.934.2★38 rev
Newest
by launch date
Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom
Buddha Stones$24.833 rev
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)
Karelian Heritage$17.2538 rev
Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types
Crystal Vibe$22.443 rev
Karelian Heritage Handcrafted Shungite Crystal Pendant Black Cord Necklace Natural Stone Healing Jewelry PEM4
Karelian Heritage$23.7413 rev
LWQCHW Naturals Shungite Crystal Necklace Pendant | Healing Crystals & Chakra Necklace - Gemstone Jewelry for Men & Women - Spiritual and Joyous Gifts 40mm (Solomon)
LWQCHW$14.945 rev
Trending
90-day click momentum
ChainsHouse Leather Necklace Cord for Men 16 Inches 2MM Black Waterproof Leather Chain Necklace with Clasp Rope Choker for Women Men
ChainsHouse$14.364.4★
CHYIFSHIYM Shungite Lion Pendant Necklace - Chakra Balance - Handcrafted Constellations Jewelry - Healing Crystal Protection Necklace - Energy Harmony (35mm)
Generic$14.835.0★
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)
LWQCHW$14.084.3★
Buddha Stones Shungite Stone Necklace for Women Round Shungite Pendant Amulet Meditation Necklace Black Circle Pendant Protection Crystal Healing Necklace Spiritual Gifts for Mother Mom
Buddha Stones$24.835.0★
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)
Karelian Heritage$21.324.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“The cord is good quality”
“The stone itself is simply beautiful”
“this little pendant is worth every penny”
“Was a present”
“Ease of wear”
“They give you a big enough hook where you can add your own chain so Im very pleased with the purchase”
“I got this stone pendant mainly for its unique design and natural look, and it makes an interesting, understated jewelry piece”
“super comfortable”
“should not break”
What buyers complain about
“the necklace was short”
“Broke”
“disappointed on the material”
“Cheap”
“It breaks”
“is looks like a cheap piece of sewing thread”
“Research shows this may not be valid”
“Waste”
“And thin”
“Small black disk with small hole in it”