shoulder pads costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible49.7avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.68avg listing price — sweet spot $15–$100
Price range
Incredible$17.67–$68.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Returns
Bad7.8%return rate — above 6% kills the launch gate
Market size
Bad$0$0/yr · 87K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
97
Top-5 brand share
90%
Open market
7%
- Matagami32%
- Disguise19%
- Toitaly17%
- Aotekids13%
- Byvitoy10%
- Naeviwth4%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kids Costume for Boys Sports Cheer T-Shirt Shorts Halloween Party Cosplay 9-10 Years Rose
Matagami$22.504.4★16 rev
Disney Descendants Zed Deluxe Child Costume (X-Large 14-16)
Disguise$58.684.9★9 rev
Kids Costume for Boys Sports Cheer T-Shirt Shorts Halloween Party Cosplay 12-14 Years Rose
Matagami$19.704.4★16 rev
Toitaly Zed Costume for Men from Zombies Halloween Seabrook Football Jersey Movie Cosplay
Toitaly$28.173.8★19 rev
Boys Kids Zombies Character Outfits Tops Trousers Set for Party Playwear
Aotekids$26.084.2★7 rev
Newest
by launch date
CBLDZZ Zombies Boys Outfit Shirt and Pants Set for Kids Halloween Clothes 6-7Y
CBLDZZ$25.784 rev
Boys Zombies Dawn Cosplay Costume Victor Zipper Jacket Pants Tracksuit Vampires Halloween Outfits Full Set (Full Set Large)
Vioyrie$46.014 rev
Boys Kids Zombies Character Outfits Tops Trousers Set for Party Playwear
Aotekids$26.087 rev
Boys Kids Zombies Character Outfits Tops Trousers Set for Party Playwear
Aotekids$26.637 rev
Byvitoy Zed Costume Zombie Zed Necrodopolis Cosplay Coat Jacket T-shirt Outfits for Adults Men Halloween Party
Byvitoy$44.173 rev
Trending
90-day click momentumDisney Descendants Zed Deluxe Child Costume (X-Large 14-16)
Disguise$58.684.9★
CBLDZZ Zombies Boys Outfit Shirt and Pants Set for Kids Halloween Clothes 6-7Y
CBLDZZ$25.785.0★
Boys Zombies Dawn Cosplay Costume Victor Zipper Jacket Pants Tracksuit Vampires Halloween Outfits Full Set (Full Set Large)
Vioyrie$46.013.8★
Byvitoy Zed Costume Zombie Zed Necrodopolis Cosplay Seabrook Football Pants Bottom Outfits for Adults Men Halloween
Byvitoy$28.020.0★
Mattel Disney Zombies 2-Pack Addison Cheerleader and Zed Football Player Dolls (12-in) 11 Bendable Joints Great Gift for ages 5+
Mattel$33.014.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 19.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and seem durable”
“Granddaughter was happy”
“Great quality and seem durable”
“The fit was true to size”
“This was perfectly priced”
“Super cute colors”
What buyers complain about
“Really pricey”