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60

shorts with spandex underneath

Worth a look

Shows demand growing +114.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 95Conversion 7Competition 95Returns 22Price range 75Avg price 87Brand share 95Review moat 24Quality gap 63

Growth

Incredible+114.2%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Great$19.92

avg listing price — sweet spot $15–$100

Price range

Great$7.02–$39.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$98K

$98K/yr · 893K searches

Review moat

Bad5,713.21

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.8%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

83

Top-5 brand share

37%

Open market

57%

  • Amazon Essentials8%
  • Yevrimow8%
  • Ksmien8%
  • PINSPARK7%
  • CADMUS6%
  • Stelle6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 146 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +114.2% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“fit as expected”

Comfort-Overall19%

“are comfortable to wear”

Quality-Overall6%

“Good quality pants”

Pockets/Compartments6%

“Great pockets”

Value For Money6%

“Excellent for the money”

Soft Feel5%

“Softest Leggings”

Exercise/Sports Suitability4%

“Great exercise shorts”

Color3%

“color is accurate”

Material Quality3%

“durable material”

Weight Light2%

“Very lightweight and breathable”

What buyers complain about

Size-Overall24%

“They are short”

Quality-Overall5%

“Very thin wish the quality was a little bit better”

Material Quality4%

“the material is not good”

Pockets/Compartments3%

“The pocket is small”

Transparency3%

“See through”

Waist Fit3%

“The waist area is too tight”

Thickness3%

“the material is on the thinner side”

Color2%

“Received the wrong colors”

Thin2%

“Thin material”

Exercise/Sports Suitability2%

“Couldnt even walk half a mile let alone go for a run without them riding up”

Top return reasons

Size-Overall54%
Waist Fit10%
Length10%
Thigh Fit5%
Material Quality4%
Inseam Fit3%
Hip Fit3%
Shape/Style2%
Advertised Vs Actual Product2%
Thin1%