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38

sherpa pullover womens

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Soft demand (-80.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 2Competition 92Returns 0Price range 74Avg price 95Brand share 70Review moat 33Quality gap 52

Avg price

Incredible$33.51

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Good$8.07–$122.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,177.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 519K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-80.6%

90-day search growth — must beat 0% to launch

Returns

Bad12.4%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

71

Top-5 brand share

63%

Open market

32%

  • Aimiray17%
  • Amazon Essentials16%
  • Panadila15%
  • Keeliya8%
  • LASLULU6%
  • AUTOMET5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6614%$1K6%$2K8%$3K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 103 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -80.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 19.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth15%

“Keeps you warm”

Size-Overall13%

“fit is as expected”

Quality-Overall12%

“good quality and is flattering”

Comfort-Overall11%

“Comfy and warm”

Color9%

“The color is so pretty”

Soft Feel6%

“So soft”

Material Quality3%

“Incredibly soft material”

Value For Money3%

“For the price”

Thickness2%

“Thick and warm”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Size-Overall22%

“Much too short”

Quality-Overall6%

“kind of cheap”

Material Quality5%

“its kind of more just basic sweatshirt fabric”

Sleeve Fit3%

“Sleeves are a bit long for me”

Color3%

“The colors were not true to how they were pictured”

Zipper Quality3%

“The zipper pull broke off”

Value For Money2%

“Looks expensive”

Advertised Vs Actual Product2%

“Inaccurate description”

Weight Heavy2%

“Bulky”

Pockets/Compartments1%

“ugly pocket shape I was so upset”

Top return reasons

Size-Overall47%
Material Quality8%
Color5%
Length5%
Sleeve Fit5%
Waist Fit3%
Chest Fit3%
Advertised Vs Actual Product3%
Quality-Overall2%
Shoulder Fit2%