sheep costume
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.75avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Great465.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.03–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 299K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
32
Top-5 brand share
52%
Open market
42%
- ABENCA14%
- UiopSo14%
- COSUSKET9%
- SAMGU8%
- SimZoo8%
- Hrxcrzco6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UiopSo Unisex Adult Sheep Onesie Pajamas Flannel Hooded Sleepwear Halloween Costumes Animal Cosplay Homewear (X-Large Sheep)
UiopSo$26.624.6★181 rev
COSUSKET Snug Fit Adult Alpaca Oneise Pajamas Halloween Sherpa Womens Cosplay One Piece Animal Costume Beige
COSUSKET$29.804.7★4,267 rev
ABENCA Lamb Onesie Kids Sheep Costume Animal Girls One Piece Pajamas Cosplay Halloween Christmas.140
ABENCA$37.934.6★113 rev
Hrxcrzco Adorable Sheep Onesie Pajamas Sheep Costume Adult Unisex Zipper Halloween Animal Cosplay Costume L Beige
Hrxcrzco$24.804.9★6 rev
ABENCA Lamb Onesie Kids Sheep Costume Animal Girls One Piece Pajamas Cosplay Halloween Christmas.130
ABENCA$37.704.6★113 rev
Newest
by launch date
Yxtwaeh 3 Pieces Lamb Sheep Costume Accessories Lamb Ear Headband Bowtie Tail for Halloween Christmas Carnival Cosplay Party Supplies White
Yxtwaeh$6.033 rev
Sheep Shirt Adult Kids Men Women Lamb Sheep Costume T-Shirt
Sheep Costume Shirts$15.383 rev
Hrxcrzco Adorable Sheep Onesie Pajamas Sheep Costume Adult Unisex Zipper Halloween Animal Cosplay Costume L Beige
Hrxcrzco$24.806 rev
ANPRWZ Sheep Onesie Adult Sheep Costume Adult Animal Onesie Pajamas for Women and Men
ANPRWZ$36.860 rev
Unpifolov Alpaca Pajamas Unisex Animal Jumpsuit Adult Home Wear Sleepwear Cosplay Costumes Beige L
Unpifolov$21.147 rev
Trending
90-day click momentum
ATOZ Unisex Children Animal Cow-Velvet Onesie Halloween Costume Pajamas Christmas Cosplay Sleepwear For Boys Girls 10-11Y
ATOZ$14.735.0★
UiopSo Unisex Adult Sheep Onesie Pajamas Flannel Hooded Sleepwear Halloween Costumes Animal Cosplay Homewear (Medium Sheep)
UiopSo$25.264.6★
Lalune Duciel Unisex Adult Halloween Costumes Animal Onesie Pajamas Cosplay Party Costume Sleepwear Homewear
Lalune Duciel$18.384.3★
ANPRWZ Onesie Adult Pajamas Costume Cosplay Men And WomenS Halloween Sleepwear Unisex Homewear
ANPRWZ$33.000.0★
WAFUNNE Animal Onesie Costume for Kids Child Boys Girls Womens Mens Cosplay Halloween Costumes Easter Onesies White Polar Bear 140
WAFUNNE$23.073.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Soft and fluffy”
“super cute and fit well”
“So fun and fluffy”
“Excellent gift for my son”
“Good for the price”
“Great design, easy wear”
“The clip on the tail was very strong and held well”
“Love this soft and fluffy and comfy”
“durable”
What buyers complain about
“Allergy”