shawl
Worth a lookShows sweet-spot pricing room ($7.33–$66.30), but weak search conversion (1.0%) keeps it on the watch list.
Price range
Great$7.33–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 7.5M searches
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,951.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
37
Top-5 brand share
65%
Open market
32%
- FURTALK21%
- PULI19%
- RIIQIICHY14%
- Nonakgado7%
- Umjetnost5%
- Upbull3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$14.924.7★7,498 rev
RIIQIICHY Scarfs for Women Winter Black Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$15.264.7★13,756 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★436 rev
RIIQIICHY Winter Scarf for Women Beige Pashmina Shawls Wraps for Evening Dresses Large Warm Soft Scarves
RIIQIICHY$15.104.6★3,269 rev
FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves
FURTALK$15.224.6★6,742 rev
Newest
by launch date
Avidlove Womens Batwing Sleeve Evening Wrap Flowy Chiffon Capelet Shawl Wedding Party Accessory Sheer Cape with Asymmetric Hemline
Avidlove$14.1063 rev
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.16263 rev
Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
Rbenxia$10.9226 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap blue
PULI$30.19436 rev
Winter Shawl Wraps Women Cute Knitted Shawls and Wraps Cardigan Cape Fashion Shoulder Top Sweater Shawl Scarf 2026
Upbull$22.30869 rev
Trending
90-day click momentum
Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (US Alpha One Size Regular Regular Light Yellow)
Dancenter$14.594.4★
Avidlove Womens Batwing Sleeve Evening Wrap Flowy Chiffon Capelet Shawl Wedding Party Accessory Sheer Cape with Asymmetric Hemline
Avidlove$14.104.3★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap blue
PULI$30.194.7★
FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts
FURTALK$15.264.7★
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.164.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.2% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“Great Product, exactly what I ordered”
“vibrant colors”
“cozy warm”
“Fits great”
“Good price”
“as advertised”
“Soft material”
“Lovely look”
“Beautiful feel and lightweight”
What buyers complain about
“a bit oversized”
“Could have been a little bit heavier material”
“POOR QUALITY”
“this seems thinner”
“Color not as expected”
“Does not match the images shown”
“if def doesnt make you any warmer”
“Did have a very faint smell”
“It has holes”
“Looks expensive”