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shamrock pin

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Soft demand (-89.8% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 21Competition 78Returns 82Price range 27Avg price 29Brand share 88Review moat 93Quality gap 24

Review moat

Great145.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 6% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Avg price

Okay$9.49

avg listing price — sweet spot $15–$100

Price range

Okay$1.58–$19.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$14K

$14K/yr · 90K searches

Growth

Bad-89.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

45

Top-5 brand share

47%

Open market

49%

  • HAFILO14%
  • PinMart10%
  • CINFAC9%
  • DANFORTH8%
  • MIDLE6%
  • Dtja4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4276%$8549%$1K12%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -89.8% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 28.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good Quality”

Value For Money12%

“Good Value”

Gifting Purpose10%

“Wonderful gift to give at gatherings”

Color8%

“The colors are accurate”

Size-Overall5%

“is the perfect size”

Brightness/Shine/Glow5%

“They sparkle”

Design-Overall4%

“Super cute design”

Advertised Vs Actual Product4%

“Looks just like the picture”

Ease Of Use3%

“Easy to use”

Embellishment/Embroidery Quality2%

“feel well crafted”

What buyers complain about

Size-Overall15%

“Small”

Durability13%

“Terrible product - fell apart immediately”

Value For Money9%

“A bit pricey for what they are”

Advertised Vs Actual Product8%

“description is misleading”

Quality-Overall7%

“I feel the price was too high for the quality”

Fastener Quality5%

“The brooch arrived with a broken clasp”

Material Quality3%

“Junk material”

Weight Heavy2%

“The pins are a bit on the heavy side”

Design-Overall1%

“This is a really odd design choice”

Color1%

“it also makes the green a bit less vibrant”

Top return reasons

Size-Overall62%
Advertised Vs Actual Product11%
Defective Material/Parts7%
Quality-Overall5%
Brightness/Shine/Glow2%
Fastener Quality2%
Color2%
Value For Money2%
Wrong Dimensions2%
Shape/Style1%