shady rays sunglasses for women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$39.03avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Market size
Good$544K$544K/yr · 898K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,156.49avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.87–$214.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay5.6%return rate — above 6% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
114
Top-5 brand share
51%
Open market
45%
- Shady Rays21%
- FEISEDY11%
- KUGUAOK8%
- SOJOS6%
- Michael Kors5%
- ANDWOOD5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 176 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bircenpro Polarized Sunglasses For Women UV - Protection Womens Trendy Fashion Large Shades With Acetate Frame BC2110
Bircenpro$24.284.6★1,834 rev
KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades
KUGUAOK$19.874.4★464 rev
Shady Rays Aviator Tangle Free - Calimesa/Pink Calimesa Mirror Lens Medium/Large
Shady Rays$73.054.2★51 rev
ANDWOOD Cat Eye Sunglasses for Women Cateye Frames Fashion Vintage Square Classic Retro Sun Glasses Black Tortoise Shades
ANDWOOD$13.264.4★248 rev
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★574 rev
Newest
by launch date
YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.6230 rev
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$19.8134 rev
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$19.7034 rev
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$21.4034 rev
LVIOE Cat Eyes Sunglasses for Women Polarized UV400 Protection Oversized Frame Retro Sunglasses for Driving Fishing Outdoor 2PC
LVIOE$23.9236 rev
Trending
90-day click momentum
Shady Rays Aviator Tangle Free - Black Gold/Smoke Lens Small
Shady Rays$70.234.2★
YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.624.5★
JASPIN Rectangle Sunglasses for Women Men Trendy Y2k Retro 90s Sun Glasses UV Protection Cool Square Frame
JASPIN$10.594.6★
FEISEDY Cat eye Sunglasses with Polarized and UV400 Protection for Women Retro Stylish for Driving Fishing and Party B0428
FEISEDY$19.704.4★
Shady Rays Aviator Tangle Free - Lagoon/Teal Pink Lagoon Mirror Lens Small
Shady Rays$70.274.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality glasses for the price”
“Comfortable fit”
“Money well spent”
“Very flattering”
“feels easy to wear”
“Colors are beautiful”
“Lightweight and comfortable”
“Exactly as pictured”
“They seem to be durable; although, we haven't had them for very long”
“They are sturdy”
What buyers complain about
“Kinda small”
“Not super strong quality”
“Broke fast”
“Waste of money”
“Color not accurate”
“flimsy plastic”
“Insect inside the material”
“Not flattering”
“Not even remotely as dark as they make them look like in the picture”
“Uncomfortable”