shade umbrella
Worth a lookShows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Incredible$38.03avg listing price — sweet spot $15–$100
Price range
Incredible$17.51–$68.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 6% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 291K searches
Review moat
Bad12,562.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
51
Top-5 brand share
71%
Open market
25%
- Sport-Brella38%
- AMMSUN16%
- Wondershade7%
- G4Free6%
- Repel Umbrella4%
- ACEIken4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SB PREMIERE BLUE 1PK FES
Sport-Brella$62.334.4★7,688 rev
AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue
AMMSUN$56.204.6★892 rev
Sport-Brella Premiere UPF 50+ Umbrella Shelter for Sun and Rain Protection (8-Foot Red)
Sport-Brella$52.204.4★7,688 rev
Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
Wondershade$59.634.5★8,498 rev
Sport-Brella Super-Brella UPF 50+ Sun & Rain Canopy Umbrella 8-Foot Beach Sports & Camping Shelter
Sport-Brella$51.574.4★6,454 rev
Newest
by launch date
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.2841 rev
Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue
Seazul$54.99258 rev
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.52195 rev
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue
JEAREY$48.54195 rev
Topsy Turvy Compact Umbrella for Sports Games Travel Rain UV Protection & Everyday Use Team Colors Orange/White
Topsy Turvy$19.5214 rev
Trending
90-day click momentumJEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy
JEAREY$51.524.2★
PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue
PASAMIC$48.284.8★
JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue
JEAREY$48.544.2★
Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue
Seazul$54.994.4★
SB PREMIERE GRAY 1PK FES
Sport-Brella$68.704.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Solidly built”
“Material feels durable”
“Exactly what I needed”
“Easy to open”
“Small enough for a bag”
“Money well spent”
“Works great for rain and sun”
“Compact and lightweight”
“Easy to put together”
What buyers complain about
“Broke in a week”
“Poor quality control”
“Also, the handle is way too short”
“Flimsy”
“Very difficult to close”
“Heavier than I expected”
“.poor wind proof”
“Not as Advertised”
“Waste of money”
“I got drenched with rain”