security beanie
Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Great$5.99–$44.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good588.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 29K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
37
Top-5 brand share
60%
Open market
34%
- Rothco23%
- Eachnice15%
- 13Fifty8%
- Generic7%
- RW6%
- Black Duck Brand6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rothco Polar Fleece Security Watch Cap - Embroidered Security for Cold Weather Protection
Rothco$10.763.9★926 rev
NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat
Eachnice$9.164.6★410 rev
13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat
13Fifty$28.804.6★24 rev
NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat
Eachnice$9.074.6★410 rev
RW Security Embroidered Cuff Knitted Beanie (Black/White)
RW$16.054.5★171 rev
Newest
by launch date
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.8050 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
13FA Security LEOTEX Cap - Water Proof & Odor Proof - Breathable Moisture Wicking Fast Dry Comfort
13FA$39.608 rev
Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black
Generic$10.980 rev
Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Deep Heather
Generic$10.980 rev
Trending
90-day click momentum
13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Navy & Black)
13Fifty$27.994.6★
Spyder Mens Fur Lined Rib Knit Cuff Beanie Pewter One Size
Spyder$13.064.7★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.803.9★
Custom Striped Beanie for Men & Women Security Guard Acrylic Fleece Skull Cap Hats 1 Size Black Design Only
Speedy Pros$21.995.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.2% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“also keep warm”
“The fit is snug without being too tight”
“Great quality riding looks good”
“Very comfortable hat”
“Great material”
“As advertised”
“Good price”
“Very soft”
“easy to carry stretches well”
“Fabric is comfortable and breathable”
What buyers complain about
“Too big”
“Very cheap”
“However, not sure about this tactical beanie- stitching is odd and sits irregular on the head causing it to ride up over the ears and develops a cone or fabric clumping effect”
“Doesn't look like picture”
“They r fleece and very hot”
“Thin”
“flimsy”
“Very cheap material”
“Stiff material”
“Hat is not worth the price”