seahawks beanie
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Price range
Great$7.60–$54.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 6% kills the launch gate
Market size
Okay$155K$155K/yr · 140K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,802.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
55
Top-5 brand share
71%
Open market
24%
- FOCO45%
- Kneenow9%
- Daxton6%
- Zihogrc5%
- Carhartt5%
- Nike4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★244 rev
Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue
Kneenow$21.674.6★161 rev
FOCO Seattle Seahawks NFL Basic Primary Logo Beanie - Navy
FOCO$16.984.8★1,096 rev
FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Seattle Seahawks
FOCO$29.564.1★20 rev
FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.934.6★26 rev
Newest
by launch dateFOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.9326 rev
FOCO Seattle Seahawks NFL Super Bowl LX Champions Primary Logo White Cable Knit Pom Beanie
FOCO$30.049 rev
Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue
Kneenow$21.67161 rev
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$16.8219 rev
FOCO Seattle Seahawks NFL Big Wordmark Stripe Pom Beanie Team Color
FOCO$25.80184 rev
Trending
90-day click momentum
Littlearth NFL Seattle Seahawks Sheer Infinity Scarf Team Color 70 x 25
Littlearth$16.074.7★
55cube Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap
55cube$14.334.7★
FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)
FOCO$20.464.7★
Nike Unisex Beanie Cuffed (Black)
Nike$25.204.6★
FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color
FOCO$31.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 71.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Warm hat”
“Good quality”
“Awesome fit”
“Extremely comfortable”
“Looks and fits as described/shown”
“Worth the money, good value”
“soft material”
“Comfortable stretch fit”
“Love the color”
“Not to mention it is super soft yet still breathable”
What buyers complain about
“too tight”
“I expected a much better quality hat”
“The rest is a different material”
“it has not stretched much”
“Not sure how long it will hold up though”
“I do wish they would make a line of these that are heavier”
“I think it is a little pricey for just one beanie”