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scrubs for men

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Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 62Growth 32Conversion 9Competition 79Returns 9Price range 87Avg price 95Brand share 20Review moat 24Quality gap 50

Avg price

Incredible$25.12

avg listing price — sweet spot $15–$100

Price range

Great$11.59–$45.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Market size

Good$557K

$557K/yr · 3.0M searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,060.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.9%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

21

Top-5 brand share

92%

Open market

6%

  • COZYFIT61%
  • Cherokee18%
  • Dagacci Medical Uniform7%
  • Amazon Basics3%
  • FIGS3%
  • uniformsworld2%
  • Open — no brand owns it (6 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$17K6%$33K9%$50K12%$67K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 63 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits to size”

Comfort-Overall13%

“And comfortable”

Quality-Overall11%

“Good Quality and Comfortable Fit”

Material Quality6%

“The material feels durable”

Value For Money5%

“Good value for the price”

Pockets/Compartments3%

“Plenty of pockets. pen slot on the top is super useful.”

Soft Feel2%

“The material is soft to the touch”

Ease Of Cleaning2%

“very comfortable scrubs”

Durability2%

“Great durability”

Advertised Vs Actual Product2%

“was as advertised”

What buyers complain about

Size-Overall28%

“Way to short”

Quality-Overall6%

“Poor quality”

Material Quality4%

“Cheap material”

Comfort-Overall4%

“Not comfortable at all”

Advertised Vs Actual Product3%

“Did not match the description”

Stretchability/Expandability/Elasticity2%

“Very big and not stretchy”

Pockets/Compartments2%

“Small pocket”

Color2%

“Navy blue is more like a black”

Ease Of Cleaning2%

“Worst Scrubs”

Waist Fit1%

“The legs and waist were huge”

Top return reasons

Size-Overall61%
Length8%
Material Quality6%
Waist Fit4%
Shoulder Fit3%
Chest Fit2%
Advertised Vs Actual Product2%
Color2%
Inseam Fit2%
Thigh Fit1%