screw on back earrings for girls
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 6% kills the launch gate
Avg price
Good$14.00avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.53–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,880.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$69K$69K/yr · 107K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
22
Top-5 brand share
51%
Open market
43%
- PAVOI20%
- LUCKMORA9%
- limerencia9%
- FIASASO7%
- LOLIAS6%
- In Season Jewelry6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAVOI 14K Gold Plated Solid 925 Sterling Silver Post Cubic Zirconia Stud Flat Back Earrings for Women | Cartilage Earring | Helix Piercing Jewelry | Small Stud Earrings for Women
PAVOI$12.714.4★4,639 rev
925 Sterling Silver Earrings Stud with Screwback Cubic Zirconia for Women Earring With Screw Backs CZ Hypoallergenic (CZ-White)
LUCKMORA$11.114.4★688 rev
Limerencia Hypoallergenic G23 Pure Titanium Screw Back Earrings Tragus 20G Helix F136 Implant Grade Piercing Post for Sensitive Ears Simulated Diamond Cartilage (5 mm Pink)
limerencia$14.494.5★2,148 rev
Threadless Flat Back Earrings Hypoallergenic 14K Real Gold Plated CZ Stud Earrings | Cartilage Earring | Tragus Helix Piercing Jewelry | Push in Flatback Earrings for Women Men (3 Millimeters 14K Gold)
Sweetkiki$7.534.3★927 rev
In Season Jewelry Simulated Pearl Kids Earrings 925 Sterling Silver Hypoallergenic Earrings for Girls with Safety Screw Backs Safe & Comfortable for Toddlers Kids & Little Girls 4mm
In Season Jewelry$22.664.2★1,692 rev
Newest
by launch date
LOLIAS Hypoallergenic Flat Back Earrings for Women Girls-Cute Toddler Kids Teen Girls Earring Set-Surgical Steel Earrings for Sensitive Ears-14K Gold Plated Stainless Steel Flatback Studs Screw Back Small Hoop Cartilage Earring Stacks 14K Gold Plated Age Over 4 Years Old
LOLIAS$16.57143 rev
FIASASO Hypoallergenic Flat Back Earrings for Girls Kids Toddler Women 10 Pair Surgical Stainless Steel Screw Back Stud Earrings for Sensitive Ears Cute Flower Butterfly Stud Earring Screwback Girl Earrings Toddler Jewelry Gold ageover 4 years old
FIASASO$14.90152 rev
Hypoallergenic Earrings for Girls Toddler Screw Back Earrings for Kids Baby Women Lightweight Surgical Stainless Steel Cute Pink Bow Butterfly Heart Flower CZ Flat Back Stud Earring for Sensitive Ears
DAILI$11.65192 rev
Flat Screw Back Hypoallergenic Earrings for Women Teen Girls Toddler Kids Baby Cute Surgical Stainless Steel Jewelry
Shakalaka$11.0797 rev
Hypoallergenic Surgical Stainless Steel Earrings for Girls Kids Jewelry - Screw Back Earrings for Sensitive Ears Cute Flower Heart Pearl bow Earrings for Women
Ritach$16.86139 rev
Trending
90-day click momentumIn Season Jewelry Simulated Pearl Kids Earrings 925 Sterling Silver Hypoallergenic Earrings for Girls with Safety Screw Backs Safe & Comfortable for Toddlers Kids & Little Girls 4mm
In Season Jewelry$22.664.2★
Threadless Flat Back Earrings Hypoallergenic 14K Real Gold Plated CZ Stud Earrings | Cartilage Earring | Tragus Helix Piercing Jewelry | Push in Flatback Earrings for Women Men (3 Millimeters 14K Gold)
Sweetkiki$7.534.3★
LOLIAS Hypoallergenic Flat Back Earrings for Women Girls-Cute Toddler Kids Teen Girls Earring Set-Surgical Steel Earrings for Sensitive Ears-14K Gold Plated Stainless Steel Flatback Studs Screw Back Small Hoop Cartilage Earring Stacks 14K Gold Plated Age Over 4 Years Old
LOLIAS$16.574.7★
PAVOI 14K Gold Plated Solid 925 Sterling Silver Post Cubic Zirconia Stud Flat Back Earrings for Women | Cartilage Earring | Helix Piercing Jewelry | Small Stud Earrings for Women
PAVOI$12.714.4★
LOLIAS 21Pairs Surgical Steel Flat Back Earrings Hypoallergenic 20G Screw Back Nap Stack Cartilage Earring Stacks
LOLIAS$13.474.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality earrings”
“Fit perfect”
“So comfortable”
“Worth buying”
“Easy to use”
“no allergy”
“Really durable and cute designs”
“The colors are cute”
“Perfect just what I wanted”
“The styles are super cute”
What buyers complain about
“Too small”
“Broken before use”
“Difficult to Put On”
“Cheaply made”
“had skin irritation”
“Turned green”
“Doesn't work”
“Keeps unscrewing on their own and falling out”
“the gem that fell out”
“Not worth the money”