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scooby doo costume toddler

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 78Conversion 0Competition 66Returns 20Price range 88Avg price 95Brand share 6Review moat 84Quality gap 23

Avg price

Incredible$31.46

avg listing price — sweet spot $15–$100

Price range

Great$12.11–$47.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great322.21

avg incumbent reviews — the moat a new listing must climb

Growth

Great+67.3%

90-day search growth — must beat 0% to launch

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 6% kills the launch gate

Brand share

Bad98%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 53K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

23

Top-5 brand share

98%

Open market

0%

  • INTIMO43%
  • Scooby-Doo!27%
  • Rubies12%
  • Fun Costumes11%
  • WARNER BROS5%
  • Spirit Halloween2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$010%$015%$020%$0101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 37 weeks — +67.3% search growth over the last 90 days.
8K6KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Great fit and so adorable”

Quality-Overall13%

“Good quality hoodie”

Gifting Purpose10%

“a new gift purchased”

Zipper Quality10%

“Easy to unzip and zip up”

Warmth10%

“Warm, comfortable, & cute”

Soft Feel3%

“soft”

Design-Overall3%

“Super cute design”

Comfort-Overall3%

“comfy”

Print Quality3%

“the print on the material is sturdy no flaking or fading”

Material Quality3%

“material is great”

What buyers complain about

Size-Overall67%

“My son can't fit it anymore”

Allergies17%

“is having a severe allergic reaction to something on the robe”

Top return reasons

Size-Overall66%
Length17%
Product Condition4%
Stitch/Finish/Polish2%
Quality-Overall2%
Sleeve Fit2%
Thin2%
Thigh Fit2%
Material Quality2%
Value For Money2%