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53

scooby doo costume

Worth a look

Shows a sweet-spot price point ($35.20 avg), but high returns (13.2%) keeps it on the watch list.

Market size 41Growth 60Conversion 9Competition 84Returns 0Price range 88Avg price 95Brand share 54Review moat 84Quality gap 53

Avg price

Incredible$35.20

avg listing price — sweet spot $15–$100

Price range

Great$9.80–$69.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great327.1

avg incumbent reviews — the moat a new listing must climb

Growth

Good+35.6%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$209K

$209K/yr · 849K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.2%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

34

Top-5 brand share

72%

Open market

22%

  • INTIMO29%
  • Bioworld15%
  • Scooby-Doo!12%
  • Tvnxdgl9%
  • Rubies7%
  • COCO BRANDS6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$6K6%$13K9%$19K12%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.
175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 111.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Very well made”

Size-Overall25%

“It fit fine”

Warmth12%

“It keeps you very warm”

Soft Feel8%

“soft”

Comfort-Overall7%

“Very comfortable”

Advertised Vs Actual Product6%

“As advertised”

Zipper Quality4%

“Easy to unzip and zip up”

Shape/Style4%

“perfect if you want to look stupid”

Design-Overall1%

“Super cute design”

Value For Money1%

“Very good for price definitely recommend”

What buyers complain about

Size-Overall40%

“size up”

Strength14%

“Not sturdy”

Material Quality14%

“Very thin low quality material”

Quality-Overall12%

“Poor quality”

Print Quality7%

“Blurry print”

Top return reasons

Size-Overall55%
Length8%
Thigh Fit3%
Advertised Vs Actual Product3%
Waist Fit3%
Sleeve Fit3%
Shape/Style2%
Defective Material/Parts2%
Product Condition2%
Value For Money2%