scarecrow hat
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but high returns (12.3%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great217.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.93–$57.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$14.99avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 215K searches
Returns
Bad12.3%return rate — above 6% kills the launch gate
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
52
Top-5 brand share
46%
Open market
49%
- Askljeby15%
- COLLECT PRESENT10%
- Nicky Bigs Novelties8%
- Uyecos7%
- boderier7%
- Generic6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Sun Hats Wide Brim Summer Beach Hat for Women Foldable Travel Fedora Handmade Crochet Straw Hat Packable UPF50+ Khaki
Askljeby$14.624.1★1,222 rev
COLLECT PRESENT Classic Scarecrow Hat with Straw Kit for Adults Adjustable Size Soft Felt Material with Realistic Straw Detailing Perfect for Fall-Themed Costumes Parties and Plays (Brown)
COLLECT PRESENT$18.864.7★84 rev
Uyecos Halloween Horror Headwear Hat Creepy Scary Burlap Sack Mask Cosplay Party Costume Headgear Adult
Uyecos$15.733.5★9 rev
boderier Womens Straw Hat Beach Sun Hat Floppy Frayed Crochet Foldable Straw Bucket Hat Summer Beach Accessories Beige
boderier$15.114.2★193 rev
Nicky Bigs Novelties Scarecrow Hat Headband Felt Witch Hats Straw Witch Hat Wizard Hats Scarecrow Costume For Adult Scare Crow Costume Accessories For Women
Nicky Bigs Novelties$10.394.6★307 rev
Newest
by launch date
Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women
AOLBSPD$9.980 rev
Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)
Generic$11.722 rev
Lunaryvo Mini Scarecrow Hat Headband for Adults Sunflower Headband With Face Decals Halloween Costume Accessory 2pcs (Light Brown)
Generic$6.520 rev
Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)
Generic$12.781 rev
2 Pcs Scarecrow Hat Adult Scarecrow Costume Accessories Straw Witch Halloween Accessories Hats Sunflower Patchwork for Scare Crow Costume Women Men Cosplay Party Accessory Coffee & Khaki Colors
NUMJAW$10.404 rev
Trending
90-day click momentum
COPLKY Sun Hat Mexicanos Sombrero Handmade Straw Hat Hawaiian Styles Dress Up Props with Ripped Brim
COPLKY$7.374.1★
Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women
AOLBSPD$9.980.0★
Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)
Generic$11.725.0★
Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)
Generic$12.782.0★
Sintuff 8 Pcs Womens Sun Straw Hat Bulk Super Wide Brim Beach Hats Big Foldable UV Hat Large Floppy Scarecrow Witch(Khaki)
Sintuff$57.465.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The hat was well made”
“As advertised”
“And easy to use”
“Great fit”
“Its lightweight”
“Nice color”
“Quality and durable”
“Great Value”
“the brim is easy to adjust”
“dries back to normal easy to pack”
What buyers complain about
“Non flattering”
“it didn't fit”
“Hat was deformed and cheap”
“Nothing like picture”
“it is glued down tightly all around the hat”
“Came very wrinkled too”
“don't last”
“Not worth it”
“made of extremely shoddy material”
“didn't like the color to my skin tone”