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sam costume

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 5Growth 84Conversion 10Competition 51Returns 17Price range 90Avg price 95Brand share 0Review moat 92Quality gap 50

Avg price

Incredible$37.56

avg listing price — sweet spot $15–$100

Review moat

Great157.55

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.80–$63.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+83.5%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad8.0%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 68K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

41

Top-5 brand share

100%

Open market

0%

  • InSpirit Designs46%
  • Spirit Halloween45%
  • Trick Or Treat Studios6%
  • Joyshop2%
  • Popfunk2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 160.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall32%

“Fit perfect”

Quality-Overall25%

“Good quality mask”

Value For Money18%

“Good price”

Material Quality14%

“Great material it was PERFECT”

Fun/Entertainment Experience7%

“Fun costume”

Stitch/Finish/Polish4%

“Stitching is in place with no issues of coming apart”

What buyers complain about

Size-Overall100%

“In small”

Top return reasons

Size-Overall32%
Length18%
Chest Fit9%
Shoulder Fit7%
Advertised Vs Actual Product5%
Material Quality5%
Brightness/Shine/Glow5%
Sleeve Fit5%
Value For Money5%
Product Condition5%