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50

salomon shoes men

Worth a look

Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Market size 77Growth 30Conversion 2Competition 97Returns 11Price range 52Avg price 77Brand share 41Review moat 39Quality gap 55

Competition

Incredible13%

top-5 click share — an open shelf

Market size

Great$940K

$940K/yr · 6.6M searches

Avg price

Great$95.26

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$12.87–$175.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,562.95

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Returns

Bad9.5%

return rate — above 6% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

285

Top-5 brand share

80%

Open market

16%

  • Salomon33%
  • Columbia21%
  • adidas12%
  • KEEN11%
  • SHULOOK4%
  • NORTIV 84%
  • Open — no brand owns it (33 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$9K2%$19K3%$28K4%$38K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 241 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.8×