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37

sally tights

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High returns (14.9%) — this niche doesn't clear our bar today.

Market size 6Growth 19Conversion 52Competition 42Returns 0Price range 50Avg price 74Brand share 38Review moat 82Quality gap 78

Review moat

Great362.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.91

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.73–$21.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 40K searches

Returns

Bad14.9%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

10

Top-5 brand share

82%

Open market

11%

  • AOBUTE25%
  • Flaminet23%
  • GVLAQST13%
  • YIXAXKAO13%
  • Silky Toes8%
  • Disney7%
  • Open — no brand owns it (2 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 165.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Quality costume”

Color11%

“add some color to an outfit”

Size-Overall11%

“They fit well”

Stretchability/Expandability/Elasticity11%

“stretchy”

Value For Money11%

“The price was right”

Comfort-Overall11%

“Comfortable and stretchy”

What buyers complain about

Size-Overall100%

“they fit loose”

Top return reasons

Size-Overall24%
Waist Fit22%
Material Quality12%
Color9%
Thigh Fit7%
Transparency5%
Advertised Vs Actual Product4%
Product Condition4%
Length4%
Inseam Fit4%