sadness costume
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Review moat
Great101.81avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$23.05avg listing price — sweet spot $15–$100
Price range
Great$10.74–$48.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Returns
Bad9.7%return rate — above 6% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 99K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
31
Top-5 brand share
78%
Open market
16%
- Chuangdi21%
- Disguise20%
- HUNIGIR14%
- Disney11%
- Fun Costumes11%
- Croknit6%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)
Chuangdi$41.304.5★20 rev
HUNIGIR Sadness Blue Bob Wig with Black Glasses Girls Blue Anime Wig Women Heat Resistant Synthetic for Cosplay Costume Party
HUNIGIR$20.644.4★180 rev
Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)
Disguise$38.264.4★40 rev
Disney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium
Disney$10.744.0★22 rev
Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large
Fun Costumes$48.933.2★5 rev
Newest
by launch date
Adult Disney Pixar Inside Out Sadness Costume Kit with Blue Wig and Round Glasses for Halloween and Cosplay Standard
Fun Costumes$19.717 rev
Chuangdi 4 Pcs Halloween Sad Costume Set Blue Wig Round Glasses Blue Sweater Pants for Women Cosplay Costume Party (Xs)
Chuangdi$41.3020 rev
GHGMAO Blue Wigs for Women Short Blue bob Wigs Sadness Cosplay Wig Anime Synthetic Hair for Halloween Costume Party (1 Glasses+ 1 Hair Cap)
GHGMAO$16.909 rev
GNIMEGIL Blue Sadness Wigs Blue Bob Wig Anime Women Synthetic Cosplay Halloween Costume Party Wig
GNIMEGIL$19.0653 rev
Croknit 3 Pcs Halloween Sadness Costume Set Include Sadness Wig Short Blue Wig with Wig Cap Black Round Frame Glasses Blue Long Satin Gloves for Women Halloween Cosplay Party
Croknit$25.5215 rev
Trending
90-day click momentumDisney Juniors Inside Out Sadness Portrait T-Shirt - Royal Blue - Medium
Disney$10.744.0★
Disguise Inside Out Sadness Costume Official Deluxe Inside Out Halloween Costume and Wig Adult Size (12-14)
Disguise$38.264.4★
Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (10-12)
Disguise$21.403.3★
Fun Costumes Disney and Pixar Inside Out Sadness Costume for Adults Deluxe Womens Sadness Outfit for Halloween and Cosplay Large
Fun Costumes$48.933.2★
Disguise Inside Out Sadness Costume for Kids Official Inside Out Halloween Costume and Glasses Child Size (4-6x)
Disguise$25.495.0★
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -22.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 55.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“But this was the best option we could find, and the shirts themselves fit well and were comfortable”
What buyers complain about
“the colors didnt match up edge to edge on the picture”
“they werent very well-made in terms of the screen printing”