running pants for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.88avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.10–$76.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 961K searches
Review moat
Okay3,897.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.5%return rate — above 6% kills the launch gate
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
166
Top-5 brand share
85%
Open market
12%
- Nike72%
- Under Armour5%
- THE GYM PEOPLE3%
- LALA BIRDS3%
- Ieumaz3%
- CHRLEISURE3%
- Open — no brand owns it (14 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 79 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Womens One High-Waisted Seamless Tight Black/White Small
Nike$57.104.6★24 rev
Nike Womens Pro 365 Tights Leggings (US Alpha Medium Regular Regular Black)
Nike$44.864.5★575 rev
Nike Womens One High-Waisted Crop Leggings Black Large
Nike$36.674.5★66 rev
Nike Womens Victory 365 Tight Black/White Small
Nike$51.004.6★35 rev
Nike Womens Sportswear Classics High-Waisted Graphic Leggings Black/White Medium
Nike$41.954.5★256 rev
Newest
by launch date
Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Black Large
Amazon Essentials$14.2365 rev
Juicy Couture Womens Leggings High Waisted Yoga Pants Tummy Control Workout Athletic Compression Running Gym Pilates- Solid Black Beauty S
Juicy Couture$18.7716 rev
adidas Womens Midweight 7/8 Solid Training Leggings (US Alpha Large Regular Regular Black)
adidas$24.4218 rev
Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small
Nike$43.33177 rev
Nike Womens One High-Waisted 7/8 Leggings with Pockets Light Crimson/White Medium
Nike$47.48177 rev
Trending
90-day click momentum
Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black
Felina$31.394.5★
Nike Womens Victory 365 Tight University Blue/White Small
Nike$37.194.6★
Nike Womens One High-Waisted 7/8 Leggings with Pockets Tattoo/White Small
Nike$43.334.5★
Nike Womens One High-Waisted Flared Leggings Black/White X-Small
Nike$64.023.4★
Nike Womens One High-Waisted Crop Leggings Black/White X-Large
Nike$51.854.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“very comfortable to wear all day”
“So soft”
“These pants are good quality”
“great value”
“Good material”
“Love the Pockets”
“Good stretch”
“These are thick pants”
“Great leggings for working out”
What buyers complain about
“Size down”
“Didn't like the material”
“Thick”
“Definitely see through”
“cheap quality”
“Too tight banding at waist”
“Not comfortable”
“Not as described”
“These dont really stretch at all”
“Strong nasty smell”