running jackets for women
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$30.56avg listing price — sweet spot $15–$100
Price range
Great$14.34–$83.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,888.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 448K searches
Returns
Bad10.2%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
63
Top-5 brand share
57%
Open market
38%
- CRZ YOGA27%
- MAGCOMSEN9%
- Locachy8%
- 90 Degree By Reflex7%
- baleaf6%
- Soothfeel5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 137 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRZ YOGA Butterluxe Waist Length Jackets for Women - Full Zip Athletic Track Tops with Thumb Holes Pockets Strawberry Pink Large
CRZ YOGA$44.854.6★965 rev
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M
Locachy$23.704.5★288 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - XL
90 Degree By Reflex$36.494.5★8,574 rev
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Black - Large
90 Degree By Reflex$36.784.5★8,574 rev
CRZ YOGA Butterluxe Hooded Athletic Jackets for Women - Full Zip Track Casual Tops with Thumb Holes Pockets Black Large
CRZ YOGA$44.424.5★486 rev
Newest
by launch date
BMJL Womens Athletic Jackets Quick Dry SPF Sun Protection Shirts for Women Long Sleeve Hiking with Slim Fit Cinch Waist(L White)
BMJL$19.7437 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.0473 rev
Rdruko Womens UPF 50+ Lightweight Athletic Jackets Sun Protection Full Zip Long Sleeve Packable Workout Shirts Running Light Pink XL
Rdruko$19.2433 rev
CRZ YOGA Butterluxe V-Neck Jackets for Women - Full Zip Athletic Track Tops with Thumb Holes Pockets Black Medium
CRZ YOGA$45.6921 rev
CRZ YOGA SoftAura Full Zip Hoodies for Women - Workout Casual Zipper Hooded Sweat Shirts with Pockets Black Medium
CRZ YOGA$54.0227 rev
Trending
90-day click momentumHurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★
baleaf Womens Athletic Jacket Sun Protection Running Lightweight Full Zip Long Sleeve Shirts UPF 50+ Pockets White S
baleaf$28.034.4★
Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket White L
Locachy$23.234.5★
MAGCOMSEN Womens Lightweight Athletic Jacket Zipper Running Shirts Quick Dry Long Sleeve Sun Protection Shirts Navy L
MAGCOMSEN$24.464.4★
LURANEE Lightweight Zip up Shirt Women Golf Athletic Jackets with Pleated Tennis Skirt Hem Lightweight Full Zip Long Sleeve Shirts with Pockets Pink Purple L
LURANEE$31.134.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“This is the perfect lightweight jacket”
“Comfy and warm”
“Amazing Quality”
“Material is soft”
“The colors are beautiful”
“Buttery soft”
“Worth it”
“Super warm”
“Very flattering”
What buyers complain about
“Runs large”
“Too expensive for the quality”
“Bad zipper”
“personally i was looking for thicker material”
“Bad material”
“Too thin”
“fabric is so thin I can see through it”
“I just wish it had pockets”
“black color fades”
“Misleading photos”