running beanie
Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Price range
Great$8.49–$34.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$343K$343K/yr · 697K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,497.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
139
Top-5 brand share
89%
Open market
8%
- New Balance49%
- Nike28%
- Under Armour6%
- Headshion3%
- adidas3%
- QINGLONGLIN3%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black
New Balance$20.544.7★2,543 rev
Nike Unisex Beanie Cuffed (Black)
Nike$25.204.6★5,085 rev
Nike Pro Combat Hyperwarm Skull Cap Black
Nike$31.604.7★931 rev
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate
New Balance$20.124.7★2,543 rev
Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most
Under Armour$23.054.7★5,367 rev
Newest
by launch date
New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$21.9988 rev
New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$19.3088 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size
Amazon Essentials$10.92185 rev
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate
New Balance$20.122,543 rev
Trending
90-day click momentumNew Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$19.304.4★
New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$21.994.4★
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size
Amazon Essentials$10.924.5★
New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size
New Balance$29.694.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like glove”
“Product satisfactory”
“Keeps me warm”
“Very good and comfortable purchase”
“As advertised”
“Good price”
“Lightweight and easy to adjust”
“the material is nice and soft”
“very breathable,”
“The color is great”
What buyers complain about
“Too short”
“Bad quality”
“Not comfortable at all”
“Could have been cheaper”
“not your typical thin dri-fit”
“Description is a little deceiving one size should say fit most”
“its way too long”
“Received used item”
“You need a big cone shape head to rock this uncomfortable feeling”
“Poor quality as the stitching easily comes out around the seam”