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runescape merch

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A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 9Competition 36Returns 40Price range 93Avg price 95Brand share 65Review moat 46Quality gap 19

Avg price

Incredible$27.97

avg listing price — sweet spot $15–$100

Price range

Great$13.18–$75.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,901.71

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.2%

return rate — above 6% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 153K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

16

Top-5 brand share

66%

Open market

30%

  • Generic44%
  • STARFORGE8%
  • YKJWW5%
  • Lontse5%
  • Great Shirts for Funny People4%
  • KP e-commerce4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$9K45%$14K60%$18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 30 weeks — -14.4% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Good fit”

Quality-Overall25%

“Its a great quality blanket”

Material Quality11%

“The material is quality”

Color8%

“The colors look great in person”

Shape/Style6%

“fun retro vibe for the 90s party we went to without looking over the top”

Breathability6%

“Breathable and light weight”

Comfort-Overall4%

“Stylish and comfortable”

Design-Overall3%

“Cool shirt and design,”

Advertised Vs Actual Product2%

“It looks exactly like the pictures”

Ease Of Use1%

“easy to read”

What buyers complain about

Size-Overall33%

“Too small”

Color17%

“Colors run”

Material Quality17%

“Terrible material”

Shrinkage Resistance17%

“SHRINKS”

Quality-Overall8%

“quality is mediocre at best”

Top return reasons

Size-Overall54%
Chest Fit8%
Material Quality6%
Length6%
Color4%
Advertised Vs Actual Product3%
Sleeve Fit3%
Quality-Overall2%
Width2%
Shoulder Fit2%