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runescape

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Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 29Growth 13Conversion 11Competition 25Returns 98Price range 19Avg price 91Brand share 47Review moat 99Quality gap 16

Review moat

Incredible26.94

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Great$56.56

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Okay$130K

$130K/yr · 269K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Price range

Bad$4.21–$449.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

14

Top-5 brand share

77%

Open market

17%

  • Generic25%
  • STARFORGE23%
  • WCGXKO11%
  • SFG10%
  • Steamforged Games8%
  • Leyland Designs6%
  • Open — no brand owns it (6 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$39K40%$52K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Its a great quality blanket”

Advertised Vs Actual Product17%

“Exactly as pictured”

Size-Overall15%

“Good size”

Material Quality10%

“The material feels good”

Adhesion/Stickiness7%

“other than that, great sticker”

Design-Overall7%

“The case itself is amazing, looks clean and is absolutely huge with ample room for parts”

Gifting Purpose2%

“Made the perfect Christmas gift”

Value For Money2%

“Great for price”

Shape/Style1%

“Awesome and funny t shirt”

Comfort-Overall1%

“it is comfortable to wear”

What buyers complain about

Quality-Overall25%

“Very low quality”

Size-Overall25%

“much small than expected also”

Value For Money13%

“Steep price for style”

Top return reasons

Quality-Overall29%
Size-Overall29%
Brightness/Shine/Glow14%
Material Quality14%
Defective Material/Parts14%