rumi jacket kids
Skip itSoft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great103.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$34.46avg listing price — sweet spot $15–$100
Price range
Great$10.96–$84.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 102K searches
Returns
Bad9.9%return rate — above 6% kills the launch gate
Growth
Bad-46.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17
Sellers
20
Top-5 brand share
67%
Open market
27%
- AOVCLKID35%
- WYYXXT8%
- Perfashion8%
- WELAKEN8%
- SAVITO7%
- renvena6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(5-6 Years Yellow)
AOVCLKID$19.502.0★2 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(6-7 Years Yellow)
AOVCLKID$19.142.0★2 rev
SAVITO Pop Idol Cosplay Costume Pop Singers Stage Costumes for Ages 3-12 Halloween Childrens Cosplay Costumes Girl A for 5-6 Years/130CM
SAVITO$37.484.3★57 rev
renvena Girls Sequin Popular Singer Tops Music Festival Stage Performance Sparkly Dance Crop Jacket Black 4 Years
renvena$10.962.4★4 rev
WYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.995.0★3 rev
Newest
by launch dateWYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.993 rev
WFFMDZ Girls Sparkle Chain Detail Dress K-pop Fashion Inspired Performance Outfit for Girls
WFFMDZ$34.875 rev
WYYXXT 2Pcs Girls Rumi Princess Loose Comfortable Home Wear Dress 4-5 Years Multicolor
WYYXXT$23.373 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(5-6 Years Yellow)
AOVCLKID$19.502 rev
AOVCLKID Girls Princess Rumi Outwear Hoodie Cartoon Coat Jacket(6-7 Years Yellow)
AOVCLKID$19.142 rev
Trending
90-day click momentum
KSISUSH Girls Cosplay Costume 3-13 Years Kids Lining Jacket Shorts 3PCS Uniform Outfits with Wig (11-12)
KSISUSH$43.094.3★
The Childrens Place Girls Water and Wind Resistant Zip Front Courdory Puffer Jacket Brown Sand Medium
The Children's Place$36.334.3★
WFFMDZ Girls Sparkle Chain Detail Dress K-pop Fashion Inspired Performance Outfit for Girls
WFFMDZ$34.872.2★
WYYXXT Girls Princess Rumi Coat Jacket Cartoon Outwear Hoodie(5-6 Years Yellow)
WYYXXT$22.995.0★
WYYXXT 2Pcs Girls Rumi Princess Loose Comfortable Home Wear Dress 4-5 Years Multicolor
WYYXXT$23.375.0★
Demand
Weekly Amazon search volume, last 36 weeks — -46.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit her perfect”
“Good quality”
“I definitely think it was affordable and totally worth every penny for all the smiles and excitement”
“La calidad de la tela”
“super good material”
“Ive washed this several times in the washing machine and it still looks and feels brand new”
“As described”
“This was a gift for our 5 yr old granddaughter”
“Lightweight and true to size”
“Shine Bright”
What buyers complain about
“Very short. shirt and shorts”
“Cheap and overpriced bad quality”
“Cheap material”
“Item was used”
“definitely not $50”