rubble costume
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.90avg listing price — sweet spot $15–$100
Price range
Great$8.32–$52.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 6% kills the launch gate
Review moat
Okay1,937.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 116K searches
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
44
Top-5 brand share
97%
Open market
2%
- Tstars39%
- Paw Patrol28%
- Rubies17%
- Disguise9%
- Nickelodeon3%
- Rubble & Crew1%
- Open — no brand owns it (3 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme
Tstars$19.894.8★1,440 rev
Paw Patrol Rubble Digging Being 4 T-Shirt for Toddler Boys - 4th Birthday Outfit with Construction Bulldozer Theme
Tstars$19.524.8★1,440 rev
Rubies Childs Paw Patrol Rubble Costume Jumpsuit Headpiece and Pup-Pack for Themed Parties and Halloween Small
Rubies$31.614.6★13 rev
Rubies Paw Patrol Rubble Child Costume Small
Rubies$30.734.2★951 rev
Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt
Tstars$19.824.8★2,578 rev
Newest
by launch date
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$24.7148 rev
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$23.1248 rev
Paw Patrol Rubble Onesie for Boys & Girls | Kids All in One Sleepsuit Pajamas in Brown & Yellow | Jumpsuit with 3D Ears Hood
Paw Patrol$37.0056 rev
Disguise Paw Patrol Rubble Toddler Costume Deluxe Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (4-6)
Disguise$46.865 rev
Disguise Paw Patrol Rubble Toddler Costume Official Paw Patrol Rubble Costume Outfit with Headpiece Child Size (2T)
Disguise$43.656 rev
Trending
90-day click momentum
PAW Patrol Boys Chase Marshall and Rubble Pajamas Size 6 Multicolored
Paw Patrol$21.384.6★
Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey
Paw Patrol$24.714.8★
Paw Patrol Nickelodeon Marshall Rubble and Chase Boys Tank 2 Pack for Toddler and Little Kids Grey/White
Paw Patrol$17.664.7★
Rubble Paw Patrol 3rd Birthday Shirt - Fun Gift for 3 Year Old Boy - Toddler Digging Theme Party T-Shirt Navy
Tstars$16.744.8★
Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Rubble Yellow 4T
Nickelodeon$20.644.8★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -20.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 71.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The shirts are great quality”
“Great size”
“This stuff paw patrol toy is durable and useful”
“It is what you expect”
“So Soft”
“Cute gift”
“Great quality material”
“comfy”
“Very roomy and appears sturdy”
“Great for a small child”
What buyers complain about
“Runs Small”
“used condition. was used, and had mould on it”
“our very sticky”
“Unfortunately, after a year of washes, the zipper broke”
“Super small and sort of hard/firm”