round glasses
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.84–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 460K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,435avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.9%return rate — above 6% kills the launch gate
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
25
Top-5 brand share
54%
Open market
41%
- SOHUPAC23%
- KALIYADI10%
- CGID10%
- TIJN6%
- ANZIW5%
- Brigtlaiff5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOHUPAC Classic Round Glasses Retro Circle Eyeglasses Clear Lens Metal Frame Accessories Non-Prescription For Men Women (Black)
SOHUPAC$8.924.2★475 rev
KALIYADI Round Polarized Sunglasses for Men Women Retro Metal Hippie Circle Style Sun Glasses UV Protection (2 Pack) 45mm
KALIYADI$14.794.5★7,286 rev
Brigtlaiff Round Blue Light Blocking Glasses for Men Women John Lennon Style Computer Gaming TV Glasses Anti Eyestrain (Black Frame)
Brigtlaiff$13.854.4★1,391 rev
CGID E01 Polarized Sunglasses for Women Men Circle Round Retro Vintage Sun Glasses Circular Shades 2 Pack Small 45mm Simple Package
CGID$15.374.4★7,788 rev
FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400
FEISEDY$31.094.2★208 rev
Newest
by launch date
ANZIW Retro Round Fake Glasses Men Women Non-Prescription Circle Clear Lens
ANZIW$13.5553 rev
tanmigot Retro Round Sunglasses for Men Women Polarized UV400 Protection Sunglasses Vintage Hippie Circle Sun Glasses for Daily Outfits Driving Beach Travel Black Frame Black Lenses
tanmigot$10.0862 rev
FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400
FEISEDY$31.09208 rev
livho Blue Light Glasses for Women Y2K Aesthetic Edgy Oval Round Frame with Blush Pink Case 90s Vibe for Screen Time Blue Light Blocking
livho$13.3466 rev
ALVOGIMOR Retro Round Eyeglasses Clear Lens Metal Frame Glasses For Men Women Party Costume Accessories (Silver)
ALVOGIMOR$5.8443 rev
Trending
90-day click momentumANZIW Retro Round Fake Glasses Men Women Non-Prescription Circle Clear Lens
ANZIW$13.554.5★
Sunier Round Sunglasses Men Womens Shades Polarized Retro Circle UV400 Sun Glasses
Sunier$16.014.4★
FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400
FEISEDY$31.094.2★
tanmigot Retro Round Sunglasses for Men Women Polarized UV400 Protection Sunglasses Vintage Hippie Circle Sun Glasses for Daily Outfits Driving Beach Travel Black Frame Black Lenses
tanmigot$10.084.3★
ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack
ViewJoy$15.794.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the case is of very good quality”
“Great Value”
“Cute style”
“Comfortable and Durable”
“the fit is The fit is comfortable”
“They feel lightweight on the face”
“just like the photo”
“Great color assortment”
“Nice classic design”
“Really good for dry eyes”
What buyers complain about
“They are small”
“cheap quality”
“Broke with regular use, first time”
“Kind of flimsy”
“Dont block blue light”
“They are very dark”
“Poor quality lense”
“not accurate to the pictures”
“cheap material”
“Not comfortable”