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rosa parks costume for girls

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Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 18Competition 40Returns 0Price range 82Avg price 95Brand share 34Review moat 74Quality gap 55

Avg price

Incredible$30.45

avg listing price — sweet spot $15–$100

Price range

Great$9.78–$42.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good544.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 49K searches

Growth

Bad-63.3%

90-day search growth — must beat 0% to launch

Returns

Bad12.0%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

18

Top-5 brand share

84%

Open market

11%

  • ReliBeauty30%
  • Coolproud20%
  • Fun Costumes19%
  • Morph8%
  • WDIRARA6%
  • Huskein5%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — -63.3% search growth over the last 90 days.
7K5KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, May · busiest ÷ quietest = 99.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Perfect size”

Quality-Overall25%

“Great costume good quality”

Value For Money17%

“Value for money”

Material Quality9%

“good material was worth the purchase”

Washability5%

“Washes nicely”

Advertised Vs Actual Product2%

“Looks just like the photo”

Add-Ons/Attachments2%

“The accessories add great detail, and overall it feels like a worthwhile purchase for the quality and entertainment value”

Ease Of Use2%

“ease to use”

Fun/Entertainment Experience2%

“Kids friendly”

Warmth1%

“which is great for warm weather”

What buyers complain about

Size-Overall39%

“Didnt fit”

Quality-Overall11%

“Poor Quality”

Material Quality7%

“glasses were bad molded plastic”

Durability7%

“Bracelet broke just after a couple wears”

Stitch/Finish/Polish7%

“I don't want to pay for a product that's badly sewn”

Arm Fit4%

“She was flooding at the arm”

Waist Fit4%

“It was a little lose in the waist”

Comfort-Overall4%

“the hair was shedding a lot was not comfortable”

Color4%

“The color is an off white/ champagne color with black trimming”

Ease Of Use4%

“Not practical”

Top return reasons

Size-Overall72%
Advertised Vs Actual Product4%
Quality-Overall4%
Length2%
Material Quality2%
Waist Fit2%
Color2%
Value For Money2%
Shoulder Fit1%
Defective Material/Parts1%