rocky paw patrol costume
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.91avg listing price — sweet spot $15–$100
Price range
Great$9.84–$36.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,457.37avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 6% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$14K$14K/yr · 59K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
13
Top-5 brand share
97%
Open market
1%
- Tstars29%
- Paw Patrol24%
- Spirit Halloween22%
- Nickelodeon19%
- Rubies4%
- Fewlby2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spirit Halloween Toddler Paw Patrol Costume 5T - 6T - Rocky
Spirit Halloween$36.624.6★585 rev
Tstars Paw Patrol Rocky Birthday Boy 3 Toddler Kids Toddler Kids T-Shirt 3T Green
Tstars$19.834.8★559 rev
Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 4T Green
Tstars$19.814.8★290 rev
Nickelodeon Toddler Boys Paw Patrol Character Big Face Zip-Up Hoodies Green 4T
Nickelodeon$21.364.8★14,083 rev
Paw Patrol Nickelodeon Boys Pullover Hoodie and Pants Set for Toddlers and Little Kids
Paw Patrol$26.474.7★272 rev
Newest
by launch date
Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids
Paw Patrol$24.3916 rev
Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids
Paw Patrol$24.2416 rev
Spirit Halloween Toddler Paw Patrol Costume 2T - Rocky
Spirit Halloween$35.9523 rev
Paw Patrol Everest Toddler Girls Hooded Cosplay T-Shirt Dress and Leggings Outfit Set Tie Dye Teal/Everest 3T
Paw Patrol$29.44250 rev
Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS
Nickelodeon$30.89665 rev
Trending
90-day click momentumPaw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids
Paw Patrol$24.245.0★
Paw Patrol Boys Tank Top and Mesh Short Set for Toddler to Big Kids
Paw Patrol$24.395.0★
Fewlby Kids Toddler Rain Suit for Boys Girls One Piece Hoodie Zipper Cartoon Waterproof Coverall Rain Jacket 2-5 Years M Size
Fewlby$25.554.5★
Tstars Paw Patrol Rocky Birthday Boy 4 Toddler Kids Toddler Kids T-Shirt 5T Green
Tstars$19.734.8★
PAW Patrol Boys Toddler Small but Tough Cape T-Shirt with Short Sleeve Blue 4T
Nickelodeon$12.304.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 39.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“accurate with size”
“It seems well made”
“Gift for my grandson”
“Such a cute sweatshirt for a reasonable price”
“great material”
“keeps him dry”
“Adorable print, keeps him dry, adjustable waist, nice material, love that it has its own little bag for traveling”
“so far very durable”
“The zipper is good”
“great for cool days”
What buyers complain about
“It feels so cheap for $30”
“Also looks worn”
“it's white so hard to keep clean -”
“It is a thinner material”
“My toddler has sensitive skin”