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rock paper scissors costume

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Soft demand (-37.8% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 6Conversion 33Competition 6Returns 8Price range 76Avg price 95Brand share 8Review moat 98Quality gap 94

Review moat

Incredible32.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$28.17

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$0.10–$62.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 59K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Returns

Bad10.0%

return rate — above 6% kills the launch gate

Growth

Bad-37.8%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

7

Top-5 brand share

97%

Open market

0%

  • Zadin53%
  • EraSpooky18%
  • Rock Paper Scissors Hand Game Apparel & Gifts14%
  • Fun Costumes8%
  • KalcyKizz4%
  • Vaulted Skulls & Co3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 156.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use33%

“these are easy to throw on”

Quality-Overall33%

“Pretty decent quality”

Size-Overall11%

“Great size”

What buyers complain about

Quality-Overall27%

“I returned them they were broke bad quality”

Value For Money27%

“Too expensive for a dollar store item”

Durability17%

“then broke soon after using on the second pair we received”

Functionality-Overall10%

“It doesnt work”

Strength7%

“they arent very sturdy”

Advertised Vs Actual Product7%

“Are not what was in the picture”

Top return reasons

Size-Overall31%
Material Quality12%
Advertised Vs Actual Product9%
Strength8%
Durability7%
Quality-Overall6%
Functionality-Overall5%
Cutting/Trimming4%
Strap/String Quality3%
Product Condition3%