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26

robber costume for boys

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Soft demand (-62.1% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 13Competition 13Returns 3Price range 76Avg price 85Brand share 29Review moat 89Quality gap 63

Review moat

Great211.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.84

avg listing price — sweet spot $15–$100

Price range

Great$10.59–$28.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$16K

$16K/yr · 79K searches

Returns

Bad11.3%

return rate — above 6% kills the launch gate

Growth

Bad-62.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

88%

Open market

9%

  • A&J DESIGN56%
  • Yoroka18%
  • Eylola6%
  • CiviLight5%
  • MEDEJU4%
  • fun shack3%
  • Open — no brand owns it (3 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$2K30%$5K45%$7K60%$9K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -62.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 52.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience100%

“Great Fun”

Top return reasons

Size-Overall66%
Advertised Vs Actual Product11%
Quality-Overall6%
Material Quality5%
Comfort-Overall4%
Arm Fit4%
Gifting Purpose1%
Neck Fit1%
Product Condition1%
Thin1%