rfid pouch

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A small market ($77K/yr) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Price range

Good$4.78–$44.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay5.4%

return rate — above 6% kills the launch gate

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,723.6

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$77K

$77K/yr · 135K searches

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

60%

Open market

36%

Travelon28%
Hero Travel Supply14%
Baggallini8%
APTENSKO7%
SaiTech IT4%
Peicees4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 72 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Travelon World Travel Essentials Set Of 2 Currency and Passport Organizers

Travelon$17.654.7★1,622 rev

HERO Neck Wallet - RFID Blocking Passport Holder Easy to Conceal Travel Pouch (Army Grey)

Hero Travel Supply$24.744.7★11,825 rev

HERO Neck Wallet RFID Blocking Vegan Leather Passport Holder Travel Pouch (Tan)

Hero Travel Supply$34.414.5★161 rev

SaiTech IT 5 Pack RFID Blocking Card One Card Protects Entire Wallet Purse NFC Contactless Bank Debit Credit Card Protector ID ATM Guard Card Blocker(Black)

SaiTech IT$9.804.7★9,893 rev

On the Go Daily RFID Pouch - Lightweight 7x5 Travel Essential RFID Wallet

Baggallini$22.644.6★309 rev

Newest

by launch date

Passport Holder Family RFID Blocking Passport Wallet Travel Essentials Pouch Passport Holders Bag for Men Women Traveling Travel Document Organizer Two-Piece Sets (Gray)

COARA$16.2810 rev

5mo ago

On the Go Daily RFID Pouch - Lightweight 7x5 Travel Essential RFID Wallet

Baggallini$21.88309 rev

5mo ago

APTENSKO RFID Blocking Travel Wallet with Adjustable Lanyard Small Nylon Zipper Pouch and Badge Holder for ID Credit Cards Cash Keys Commuters (AmyGreen)

APTENSKO$16.01359 rev

6mo ago